AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Marketing Made Simple
#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step
Mar 15, 2023
26:38
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Creating a concise one-liner and wireframing a website are crucial for an effective sales funnel.
- Lead generation and email marketing are essential for driving conversions and building a strong customer base.
Deep dives
Key Point 1: Creating an Effective Sales Funnel
To double the revenue of your small business, it is essential to create an effective sales funnel. A sales funnel involves putting your clear marketing message into action by guiding potential customers through a series of steps that lead to a purchase. The first step is to develop a one-liner, a succinct sentence that clarifies your offer and piques curiosity. Additionally, wireframing a website that serves as an elevator pitch is crucial. This website should emphasize the problem your product solves, position your product as the solution, and paint a picture of the benefits. Furthermore, you need to establish yourself as the guide in the customer's journey, demonstrating empathy and authority. Finally, incorporating a lead generator, such as a PDF or video series, to collect email addresses helps in building a customer database for email marketing campaigns.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode