4min chapter

Marketing Made Simple cover image

#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step

Marketing Made Simple

CHAPTER

You Don't Want Bright Yellow on Your Website?

Many people use passive aggressive language. Learn more. Get started. Stop it. What I want you to do is actually say buy now or schedule an appointment, talk to one of our reps and ask for the money all over your website. That buy now button is a cash register. You want it at least twice in the header of your landing page. Top right and dead center, a different colored button. Bright yellow works better than any other color. Isn't that crazy? Well, usually it's a differentiated color. It stands out because you don't want a lot of bright yellow on your website. So we're just sort of programmed to click the bright yellow button in place and order

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode