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#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step

Marketing Made Simple

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You Don't Want Bright Yellow on Your Website?

Many people use passive aggressive language. Learn more. Get started. Stop it. What I want you to do is actually say buy now or schedule an appointment, talk to one of our reps and ask for the money all over your website. That buy now button is a cash register. You want it at least twice in the header of your landing page. Top right and dead center, a different colored button. Bright yellow works better than any other color. Isn't that crazy? Well, usually it's a differentiated color. It stands out because you don't want a lot of bright yellow on your website. So we're just sort of programmed to click the bright yellow button in place and order

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