4min chapter

Marketing Made Simple cover image

#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step

Marketing Made Simple

CHAPTER

How to Double the Revenue of Your Sales Funnel

The return rate on the amount of money you spend on email marketing, the last study I saw was something like 4,000%. 4,000 frickin percent. Email marketing works. It is not going to stop working. The next thing that you want to include in your sales funnel is a lead generator. You've got to start collecting email addresses. And I think it's key to doubling the revenue of your company.

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