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In the digital age, we have more content than ever at our fingertips. At any moment we can search for any given topic and find multiple sources and even products to purchase. As a marketer, you know that creating content is an important part of your marketing strategy. But have you considered that developing community and connection matters just as much – if not more – than content creation?

In today’s episode, J.J. and April talk with Pat Flynn and Matt Gartland, CEO’s of Smart Passive Income (SPI) where they help people build their audience and monetize their work. They share how creating community and building relationships is a key component to a successful business. Instead of relying on content alone to connect with potential customers, listen in to learn how building a smaller, more intimate community can help you grow your business (and enrich your life in the process!).

Follow and listen to the SPI Podcast at SmartPassiveIncome.com/Shows/SPI/. You can also get the steps and tools you need to build and foster your community at SmartPassiveIncome.com/All-Access/.

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