Marketing Made Simple
#52: How to Overhaul Your Marketing Now
Jun 15, 2022
Bill Allen, owner of 7 Figure Flipping, shares how he used the StoryBrand framework to overhaul his marketing and messaging. He also discusses how the framework is helping him build a billion dollar brand. Topics include implementing StoryBrand, changing ways to connect with customers, and the cyclical process of the framework.
33:54
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Quick takeaways
- The StoryBrand framework can be applied to various aspects of a business, including marketing, public relations, videos, social media, resume creation, and job posting, to tailor communication strategies and meet customer needs.
- Belief and action are crucial for achieving business growth, as entrepreneurs should have certainty, overcome self-doubt, and view failures as opportunities for growth in order to succeed.
Deep dives
Using the Storybrand framework in every part of your business
The podcast episode discusses how the Storybrand framework can be applied to various aspects of a business. The framework helps in creating a clear and compelling message, identifying the audience as the hero, and positioning oneself as their guide. By understanding the problems and needs of customers, businesses can tailor their marketing and communication strategies to meet those specific needs. The framework can be used not only in marketing, but also in public relations, videos, social media, resume creation, and job posting. Implementing the Storybrand framework can improve communication and lead to better business outcomes.
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