Bill Allen, owner of 7 Figure Flipping, shares how he used the StoryBrand framework to overhaul his marketing and messaging. He also discusses how the framework is helping him build a billion dollar brand. Topics include implementing StoryBrand, changing ways to connect with customers, and the cyclical process of the framework.
The StoryBrand framework can be applied to various aspects of a business, including marketing, public relations, videos, social media, resume creation, and job posting, to tailor communication strategies and meet customer needs.
Belief and action are crucial for achieving business growth, as entrepreneurs should have certainty, overcome self-doubt, and view failures as opportunities for growth in order to succeed.
Deep dives
Using the Storybrand framework in every part of your business
The podcast episode discusses how the Storybrand framework can be applied to various aspects of a business. The framework helps in creating a clear and compelling message, identifying the audience as the hero, and positioning oneself as their guide. By understanding the problems and needs of customers, businesses can tailor their marketing and communication strategies to meet those specific needs. The framework can be used not only in marketing, but also in public relations, videos, social media, resume creation, and job posting. Implementing the Storybrand framework can improve communication and lead to better business outcomes.
The power of belief and action in business growth
The episode highlights the importance of belief and action in achieving business growth. Believing in the possibility of success is essential for taking action and overcoming challenges. Rather than fearing failure, failures and trials should be viewed as opportunities for growth. Entrepreneurs should have certainty and be willing to take action in order to succeed. Surrounding oneself with positive and supportive individuals can help in rewriting internal stories and overcoming self-doubt. Taking action based on belief and certainty paves the way for transformation and success.
Applying the Storybrand framework to solve customer problems
The podcast features Bill Allen, a business owner who adopted the Storybrand framework in his company, Seven Figure Flipping. He realized the importance of addressing the surface-level problems that customers identify, as well as the deeper longings and transformation they seek. By understanding the needs and desires of customers, businesses can create tailored marketing messages and solutions that meet those specific needs. Bill Allen emphasized the significance of talking to customers directly to gain a deep understanding of their struggles and incorporate that knowledge into developing effective marketing strategies. Solving problems, facilitating inner growth, and fulfilling customers' desires can create long-term connections and foster business growth.
Cycle of applying the Storybrand framework and continuous growth
The podcast discusses how the application of the Storybrand framework can be an ongoing cycle of growth. By solving customers' initial problems and guiding them through their journey, businesses can create deeper connections and help solve subsequent problems that arise. The framework enables businesses to continually offer products, services, and resources that align with customers' changing needs. It also emphasizes the importance of belief in oneself and taking action to foster personal and professional growth. By helping customers believe in their own potential and taking them through a journey of transformation, businesses can create lasting impact and continue to grow.
You've heard it time and and time again: once you begin to implement the StoryBrand framework into the ecosystem of your business, it makes your marketing, messaging and even team team communication seamless. But nothing will change unless take that leap, which is why today's conversation is all about giving you the confidence and permission you need to start.
In today's show, J.J. and April talk with Bill Allen, owner of 7 Figure Flipping, about how he's used the StoryBrand framework to completely rework his marketing and messaging. He also shares how the framework is helping him build a billion dollar brand! If you're still needing that extra push to start utilizing StoryBrand to help overhaul your marketing and grow your business, this episode is for you.
Find out more about Bill Allen and 7 Figure Flipping at 7FigureFlipping.com.
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