

#34: Using Social Media to Promote Live (and Virtual) Events
Feb 9, 2022
Learn how to promote events on social media without making it all about your brand. Shift mindset when using social media and create engaging content that helps your audience envision themselves fitting into your brand. Explore the effectiveness of social media in event promotion and the importance of using the story brand framework. Discover how having a guide or narrator can anchor the story and engage the audience.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Shifting Perspective: Using Social Media to Inspire and Engage
01:57 • 3min
Creating Promised Land Moments at Live Events
05:14 • 8min
Using Social Media to Promote Live (and Virtual) Events
13:25 • 6min
The Importance of a Guide and the Story Brand Framework
19:14 • 8min