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Begin Sales Campaign To Close The Deal
- Start your sales email campaign to ask for a commitment after building curiosity and trust with lead magnets and nurture emails.
- Use the sales campaign to share the full story of how your product solves their problem and invite a purchase.
Match Cadence To Audience And Sales Cycle
- Test frequency and spacing: match email cadence to your audience and sales cycle instead of following a fixed rule.
- Start slow with new lists, spread messages for long sales, and compress them for impulse purchases.
Own The List—Email Beats Social Alone
- Use social media and ads to capture email addresses, because email is the most reliable direct channel you own.
- Prioritize building an email list since social platforms can be shut down or lost.