Marketing Made Simple

#15: Building Your Nurture Email Sequence

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Sep 29, 2021
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ADVICE

Nurturing Relationships Through Email

  • Nurture emails, often mistaken for junk, build customer relationships.
  • Send regular emails offering value to stay top-of-mind until customers are ready to buy.
ADVICE

Email Frequency and Value

  • Regularly email customers, offering valuable information and avoiding excessive sales pitches.
  • Show up consistently but not too frequently, like once a week.
ANECDOTE

Priya Parker's Effective Nurture Emails

  • April Sunshine Hawkins shares how Priya Parker's nurture emails effectively build relationships.
  • Parker personalizes emails and invites responses, fostering a genuine connection.
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