
#15: Building Your Nurture Email Sequence
Marketing Made Simple
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The Essence of Email Nurturing Campaigns
A lot of times you're on your first date with somebody coming from an ad in or a social medium post, and will you marry me? On the first date, the success rate is pretty lowis, hey, why don't you invite your customer on a second date? And so that transitional call to action, the le generator, the coupon code a, the get a free estimate, whatever it might be, e, that initiates that second date. And what it does as you get the emal address, and then you can start building in a relationship with your customer. That is the essence of email nurture campaigns.
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