#24: Will StoryBrand Work if You're an Artist?

Dec 1, 2021

Learn how artists can apply the StoryBrand framework to their marketing efforts, position themselves as guides, and build successful businesses. Explore the importance of empathy in the brand script for artists and discover how to connect with your audience and paint a vision of success for customers. Leverage your creativity to create a sales funnel and invite more people to experience the joy and healing of your art.

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Introduction

00:00 • 3min

Artists as Guides in Marketing

02:44 • 19min

The Importance of Empathy in the Brand Script for Artists

21:23 • 2min

Applying the StoryBrand Framework to Artists' Marketing

22:54 • 4min

Being a Marketer as an Artist and Inviting Customers into a Beautiful Story

27:04 • 2min

"I know the StoryBrand framework is great, but will it work if I’m an artist?”

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!

We often hear from artists and businesses who sell art feeling confused how to implement the StoryBrand framework. Well artists, we have some great news for you: StoryBrand WILL work for you! In this episode, J.J. and April walk you through exactly how to shape your marketing so you reach the right people and sell more.

You’ll also hear from StoryBrand Certified Guide Lynn Tickner of Ink and Key. Lynn shares how she worked with two different artists to clarify their messaging then guides you through what you’ll need to replicate their success. You can contact StoryBrand Certified Guide Lynn Tickner directly at ClarifyYourMessage.com/LynnTickner.

Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on December 6th and 7th, 2021. Register now at StoryBrand.com.

At this two-day virtual event you will clarify your message, create a marketing plan that works, and get virtual coaching from our StoryBrand experts to make sure you’ve got it right. Now is the perfect time to clarify your message and create a marketing plan that works! Don't miss out and register for the StoryBrand Marketing Livestream on December 6th and 7th, 2021 at StoryBrand.com.

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.

Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.