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#24: Will StoryBrand Work if You're an Artist?

Marketing Made Simple

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The Importance of Empathy in the Brand Script for Artists

The chapter explores the significance of empathy in the brand script for artists, using Rick Herbert's print shop near Disney World as an example. It highlights how Rick's understanding of his artistic customers' challenges and his ability to empathize with their needs made his business, Prince Charming PRINTS, resonate with them.

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