#4: What Specific Problem Do You Solve For Customers?

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Jul 14, 2021

Guest

Aleya Harris

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ADVICE

Focus on Problem-Solving

Position your brand as a solution to a customer's problem, like Tums for an upset stomach.
People remember brands based on the problems they solve, not just their names.

INSIGHT

The Problem Hook

Customers engage with marketing because it addresses their problems, creating a story's hook.
Without a clear problem, marketing falls flat, like a story without conflict.

ADVICE

Three Levels of Problem

Define three problem levels: external (what they experience), internal (how they feel), and philosophical (their beliefs).
Use these to deepen customer engagement and demonstrate understanding.

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Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It's the "hook" of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat.

This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can:

-Clearly identify the problem you solve

-Breakdown that problem into Three Levels of Conflict your customers are facing

-Implement problem-language into your marketing and messaging

J.J. also talks with Aleya Harris, one of our amazing StoryBrand Certified Marketing Guides, who shares how she worked to specify the problem for a client who was stuck in the weeds trying to figure out exactly what they solved for their customers. Contact StoryBrand Certified Guide Aleya Harris at ClarifyYourMessage.com/Aleya-Harris.

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Clarify your messaging in only 48 hours by registering for the StoryBrand Marketing Livestream happening July 19th and 20th. Businesses that clarify their message and build a sales funnel are the ones that thrive in the marketplace. At the StoryBrand Marketing Livestream, you'll get both done in 48 hours AND get real time coaching in an online breakout room to make sure that you're getting it right. Register now at StoryBrand.com.

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Our StoryBrand certified marketing guides, like Aleya Harris, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.

Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.