Next in Media
Mike Shields
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Episodes
Mentioned books
Sep 5, 2023 • 28min
Why Yahoo Blew Up its Own Ad Tech Business
Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, and why being owned by private equity has revitalized the company Guest: Adam RoodmanHost: Mike ShieldsProduced by: Fresh Take
Aug 29, 2023 • 25min
"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath
Next in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era. Guest: Mike WelchHost: Mike ShieldsProduced by: Fresh Take
Aug 22, 2023 • 30min
Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating
Conor McKenna, partner at Luma Partners, talks about the recent uptick in M&A activity and ad spending growth. They explore the potential of retail media, the lack of innovation in CTV advertising, challenges and opportunities in the ad tech market, and intersections in the advertising industry.
Aug 10, 2023 • 28min
Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data
Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph. Guest: Rita FerroHost: Mike ShieldsIn Partnership with: Beet.TVProduced by: FreshTake
Aug 2, 2023 • 31min
Comcast ad boss on the double standards between TV and digital media
This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded. Guest: James RookeHost: Mike ShiledsIn Partnership with: Beet.TVProduced by: Fresh Take
Jul 18, 2023 • 23min
Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both channel more demand and provide brands with more one-stop shopping. Guest: Kya Sainsbury-CarterHost: Mike ShieldsSponsored by: Beet.TVProduced by: Fresh Take
Jul 11, 2023 • 33min
Why Google may have just handed regulators a layup, and what Linda Yaccarino has to do to bring brands back to Twitter
Next in Media chatted with Wall Street Journal reporter Patience Haggin about her recent bombshell piece on Google delivering ads for YouTube all across the web while violating the company's own terms of service. Patience talks about why this sort of thing keeps happening, what the ramifications are, and what this might mean in the broader context as regulators assess whether to break up Google. Guest: Patience HagginHost: Mike ShieldsSponsored by: MiQIn partnership with: Beet.TVProduced by: Fresh Take
Jun 20, 2023 • 36min
Why consolidation in ad tech will be a major challenge when everything is an ad network
Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant. Guest: Charlie NeerHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQ (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take
Jun 13, 2023 • 29min
Why an electronics brand like LG may have a shot at controlling the TV OS
Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's changed his mind about shoppable TV ads. Guest: Tony MarlowHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take
Jun 6, 2023 • 35min
'Everyone's hair is on fire'
Next in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than you think, and how everything has become an ad tech story. Guest: Ryan BarwickHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: Miq (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take
