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Why 2024 Should Be a Great Year For Advertising - But Not for Everyone

Jan 10, 2024
Guest
Brian Wieser
Ad consultancy expert Brian Wieser discusses the state of the ad market, emphasizing the need for TV to adapt to new advertising methods. The podcast explores the imbalance between digital platforms and traditional advertising, the growing demand for accountability and performance, the challenges faced by TV, and the slow growth of game advertising.
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Episode notes
1
Introduction
00:00 • 2min
2
Analyzing the Overall Ad Market and Its Distribution in 2024
01:56 • 2min
3
The Demand for Accountability and Performance in Advertising
03:44 • 2min
4
Television vs Digital Advertising
05:41 • 11min
5
The Slow Growth of Game Advertising
16:46 • 9min