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Why 2024 Should Be a Great Year For Advertising - But Not for Everyone
Jan 10, 2024
Ad consultancy expert Brian Wieser discusses the state of the ad market, emphasizing the need for TV to adapt to new advertising methods. The podcast explores the imbalance between digital platforms and traditional advertising, the growing demand for accountability and performance, the challenges faced by TV, and the slow growth of game advertising.
25:38
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Quick takeaways
- TV needs to change its philosophy and products to keep up with tech platforms and retail media.
- Traditional advertising strategies may not align with current trends focused on performance and accountability, requiring advertisers to adapt.
Deep dives
The Ad Market and Unequal Distribution
While the overall ad market has been positive, it is not evenly distributed, with digital platforms and opportunities in Chinese cross-border advertising and retail media networks experiencing more growth. Advertisers need to adapt to changes and demands in the market, as traditional strategies may not align with the current trends focused on performance and accountability.
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Discover
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