Analyzing the Overall Ad Market and Its Distribution in 2024

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the ad market, which is promising strong - but far from universal growth. One sector that needs to change its philosophy and products, says Wieser, is TV, which risks getting left behind by the tech platforms and retail media.

Guest: Brian Wieser

Host: Mike Shields

Sponsored by: Publica by IAS and Kochava

Produced by: Fresh Take