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Why 2024 Should Be a Great Year For Advertising - But Not for Everyone

Next in Media

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Television vs Digital Advertising

This chapter explores the differences between television and digital advertising, highlighting the challenges faced by TV in the current advertising landscape. It discusses the slow progress of addressable advertising on TV, the effectiveness of digital advertising for performance-based campaigns, and the potential for TV networks to partner with sellers like Walmart and Amazon. It also touches on the concept of shoppable TV and the shift towards more engaged viewing in video-based content.

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