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9min chapter
Why 2024 Should Be a Great Year For Advertising - But Not for Everyone
Next in Media
The Slow Growth of Game Advertising
This chapter explores the challenges, opportunities, and skepticism surrounding game advertising, including its niche market, budget allocation struggles, and potential integration in popular games. The speakers also discuss the impact of retail media, the diversification of big tech players, and the pursuit of global opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode