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2min chapter
Why 2024 Should Be a Great Year For Advertising - But Not for Everyone
Next in Media
The Demand for Accountability and Performance in Advertising
This chapter explores the growing demand for accountability and performance in the advertising industry, discussing the history and examples of performance-based media. It also questions the decline of direct mail and examines the impact of perceptions of performance on product success.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode