Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media and advertising this week, including the debacle that is The Messenger and the worst case scenario for cookies.
Takeaways
- The failure of The Messenger highlights the challenges faced by digital media companies in the current landscape.
- Mainstream media companies need to adapt to changing consumer preferences and business models to stay relevant.
- Personal biases can influence opinions and perceptions of media companies and their success or failure.
- The advertising industry is facing challenges with the proliferation of retail media networks and the impending cookie deprecation.
Chapters
00:00 Introduction and Experimentation
00:28 Discussion on The Messenger
01:47 The Failure of The Messenger
03:01 The Challenges of Mainstream Media
04:33 Personal Bias and Schadenfreude
05:09 High Paying Journalism Jobs
06:30 The Success of Semaphore
07:59 Quibi's Failed Partnership
08:55 Quibi's Unusual Content
11:10 Issues in the Ad Business
11:56 Proliferation of Retail Media Networks
12:56 Frustration with Cookie Deprecation
14:08 The Impact of Cookie Deprecation
17:22 Shift to CTV and Disruption in Advertising
19:12 Consolidation in the Streaming Industry