Next in Media

Why the CTV ad experience is still a work in progress

Nov 20, 2023
Guest
Mark McKee
Mark McKee, GM of Freewheel, discusses the challenges in CTV ad delivery on FAST channels and the need to clean up supply chains. They also explore the future of programmatic in the CTV market and the importance of higher standards and transparency. The strategic acquisitions by Comcast and the role of tools like Trade are highlighted. The speaker shares predictions for the industry in 2024 and their hobby of revisiting plays they were in as an adult.
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Episode notes
1
Introduction
00:00 • 2min
2
Evolution of Ad Serving and CTV Ad Experience
02:05 • 6min
3
Customers of premium publishers and the programmatic landscape in CTV advertising
07:45 • 3min
4
The Acquisition of Beeswax and FreeWheel by Comcast
10:33 • 10min
5
Higher Standards and Transparency in Programmatic Advertising
20:36 • 6min
6
Predictions for the Industry and a Fun Fact
26:11 • 3min