Mark McKee
GM of Freewheel
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Nov 20, 2023 • 29min
Why the CTV ad experience is still a work in progress
Mark McKee, GM of Freewheel, discusses the challenges in CTV ad delivery on FAST channels and the need to clean up supply chains. They also explore the future of programmatic in the CTV market and the importance of higher standards and transparency. The strategic acquisitions by Comcast and the role of tools like Trade are highlighted. The speaker shares predictions for the industry in 2024 and their hobby of revisiting plays they were in as an adult.
