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Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Jan 2, 2024
Catherine Perloff, Platforms reporter at Adweek, shares the biggest stories of 2023 in media and advertising, including transparency issues in ad tech, ad tech consolidation, Google's scandals, the rise of AI in media buying, the impact of TikTok in marketing, and the uncertainty of the future of ad tech.
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