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Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Next in Media

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The Comeback of a Big Ad Tech Company and their Strategic Changes

This chapter explores how a major company in the ad tech industry made a successful comeback through rebuilding their ad tech infrastructure, revamping their attribution model, and leveraging AI and predictive modeling to improve outcomes. They also touch upon the adoption of reels and a shift towards being more creator-driven.

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