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Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Next in Media

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The Rise of TikTok and Social Commerce

This chapter discusses the rise of TikTok as a major platform and its impact on brands and revenue through its shopping feature. It explores the potential consolidation in the ad tech industry and the trend of companies expanding their offerings to include both buy-side and sell-side solutions.

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