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Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Next in Media

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The Impact of AI on Advertising and Media Buying

This chapter explores the changes and advancements brought by AI in advertising and media buying, including products like performance max and Facebook's advantage plus. It discusses the efficiency and effectiveness of AI in achieving goals, as well as the hesitation and relinquishing of control associated with its use, highlighting attitudes of buyers towards AI and evaluation of AI tools.

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