Next in Media cover image

Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Next in Media

00:00

Introduction

In this chapter, the host introduces Freewail, a programmatic buying platform that merges digital advertising benefits with TV's reach and brand safety. They also discuss the biggest ad tech stories of 2023, including transparency issues, AI media buying tools, video inventory challenges, and industry consolidation.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app