Catherine Perloff

Catherine Perloff, a platform reporter at Adweek, shares her insights on the advertising industry and its cultural dynamics. She discusses the ongoing evolution of ad tech, highlighting trends like consolidation and the challenges of ad fraud. Catherine emphasizes the growing dominance of walled gardens and their impact on open web publications. The conversation also touches on AI's transformational role in journalism and the necessity for quality amidst a flood of digital content. Ultimately, it’s a balancing act of innovation and maintaining high standards.

Catherine Perloff, Platforms reporter at Adweek, shares the biggest stories of 2023 in media and advertising, including transparency issues in ad tech, ad tech consolidation, Google's scandals, the rise of AI in media buying, the impact of TikTok in marketing, and the uncertainty of the future of ad tech.