Next in Media

Gonzalo Del Fa, President at GroupM Multicultural, discusses the challenges of measuring ROI in multicultural marketing and the need for accurate measurement metrics. The chapter explores the upcoming changes in digital advertising and the undercounting of multicultural audiences in marketing research. It also emphasizes the importance of minority media representation and partner selection in advertising.

Next in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off by being aligned with all this volatility in weather patterns of late. Chukura also talked about the inherent tension for publishers in designing consumer friendly services and advertising-appealing products, and whether mobile advertising has ever fully reached its promise. Guest: Rachel ChukuraHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul. Guest: Rich LehrfeldHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace. Guest: Mike O'DonnellHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium. Guest: Pooja MidhaHost: Mike ShieldsSponsored by: Comcast AdvertisingProduced by: Fresh Take

Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI being applied to advertising (and what is just noise) and why the media industry needs a Joint Industry Committee. Guest: Mike BregmanHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does. Guest: Kate WardHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media. Guest: John HalleyHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Next in Media spoke with Lex Josephs, GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in on whether she thinks more standards and consolidation are inevitable in this sector. Guest: Lex JosephsHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take

Next in Media spoke with Pinterest CRO Bill Watkins about the company's foray into generative AI for both consumers and advertisers. Watkins also spoke about the company's unique approach to video, and how Pinterest has weathered the Apple ATT storm. Guest: Bill WatkinsHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take