"We're going to be talking about real outcomes, not cookie-based outcomes."

Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets.

Guest: Kelly Metz

Host: Mike Shields

Sponsored by: Publica

Produced by: Fresh Take