Next in Media

"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis. Guest: Adam ShlachterHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQ (https://www.wearemiq.com/next-in-media)Produced by: Fresh Take

Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to very excited to start their enforcement. Depending upon how these laws are interpreted, many ad tech company's businesses could be compromised, and the flow of ad targeting data could be seriously choked off. Guest: Jessica LeeHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist,  and why TIkTok hasn't joined YouTube at the TV table - yet. Guest: Dave CampanelliHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming fandom hub within the Warner Discovery kingdom. Guest: Jordan LevinHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executives explained their findings, which suggest that brands can be a lot smarter about what ads they show people and where, before they waste billions. Guest(s): Sorin Patilinet + Max KalehoffHost: Mike ShieldsIn partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI. Guest: Ali MillerHost: Mike ShieldsIn Partnership with: Beet.TVSponsored by: MiQProduced by: Fresh Take

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company. Guest: Emma VaughnHost: Mike ShieldsIn Partnership with: BeetTVSponsored by: MIQProduced by: FreshTake

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing. Guest: Miles FisherHost: Mike ShieldsIn Partnership with BeetTVSponsored by: MIQProduced by: FreshTake

Next in Marketing sat down with Victoria Bachan, President, Whalar Talent on creator economy myths, why brands need to master short form video, and how brands are dealing with TikTok's volatility. Guest: Victoria BachanHost: Mike Shields

Next in Marketing spoke to Ana Milicevic  co-founder, Sparrow Advisers about Netlix's plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy. Guest: Ana MilicevicHost: Mike Shields