Discover how RYNO Call Intelligence is transforming customer service for contractors. This innovative AI tool offers real-time transcription and sentiment analysis, enhancing CSR performance. Explore its user-friendly dashboard that provides instant access to call metrics and actionable insights. Hear real-world success stories from industry leaders, showcasing how AI is revolutionizing operations. Learn how it simplifies call monitoring and elevates customer service, making it a game-changer for home service professionals.

Chad Peterman, an HVAC contractor and SEO expert, shares invaluable insights on enhancing online visibility for contractors. He emphasizes the significance of tracking key metrics, such as keyword rankings and bounce rates, while unraveling the mystery of branded versus non-branded searches. The duo dives into the nuances of strategic backlinking, stressing quality over quantity, and discusses the importance of localized SEO. With humor and practical tips, this conversation is a goldmine for anyone eager to elevate their digital marketing game.

Delve into the challenges of a competitive home services market with insights on rethinking marketing strategies. Despite lower search volumes, targeted paid advertising and creative social media engagement remain vital. Discover the importance of optimizing call center performance and enhancing customer loyalty through rewards. Explore the power of video content for education and trust-building. Lastly, hear about leveraging innovative tools like smart thermostats and AI to thrive amid market changes, all while maintaining a positive mindset for success.

In a riveting conversation, Patrick Kelley, President of Sano Heating & Air Conditioning and a decorated Marine veteran, shares his inspiring journey in the HVAC industry. He highlights how military discipline and adaptability shape his leadership approach. Patrick emphasizes focusing on quality over quantity, raising prices responsibly, and investing in the right team to ensure success. He also explores thriving in a competitive market through innovative marketing and a strong company culture, all while sharing personal anecdotes that resonate with ambition and resilience.

Episode OverviewWelcome back to To The Point Home Services! Chris kicks off the new year with an empowering episode focused on not just setting goals but accomplishing them. Drawing from personal experiences, expert insights, and actionable strategies, Chris breaks down the art of goal setting into five simple but effective rules.Whether you’re aiming to crush business milestones, improve your health, or strengthen personal relationships, this episode has something for everyone.Timestamps and Key Sections[00:00] IntroductionChris reflects on the New Year and shares his excitement for 2025.Live from Bora Bora, fulfilling a personal goal![05:15] Why Goal Setting MattersInsights from Sara Blakely's graduation speech and the Harvard study on goal writing.The impact of written goals on financial and personal success.[10:30] Five Rules for Goal AccomplishmentFail to Plan, Plan to Fail: Creating actionable and realistic plans.Reflect on Past Wins: Celebrate your achievements and learn from setbacks.Build Habits: The four stages of habit formation—cues, cravings, response, and reward.Set Goal Categories: Focus on personal, professional, health, and spiritual goals.Find Accountability: Partner with someone who will push you to succeed.[30:45] Common Goal-Setting PitfallsLacking a strong “why.”Thinking of your goals instead of from your goals.Writing goals in the wrong tense.[45:00] Practical Tips for Staying on TrackCreate visual reminders (vision boards, sticky notes, phone alerts).Celebrate small wins to maintain momentum.Be specific—break large goals into manageable steps.[55:00] Chris’s Personal Goals for 2025Learning fluent Spanish.Prioritizing health with a consistent workout routine.Strengthening relationships through quality time.Main TakeawaysWriting Goals is Key: Written goals significantly increase the likelihood of success.Start Small, Dream Big: Focus on manageable actions that build toward larger outcomes.Habits are the Foundation: Consistency is the secret sauce of goal accomplishment.Celebrate Wins: Recognize and reward progress to stay motivated.Accountability is Everything: Share your goals with someone who will hold you to them.Resources & MentionsSara Blakely’s Goal-Setting Story: Inspiration from the founder of Spanx.Books: Consider self-help and business books to enhance your growth journey.Goal Planning Tools: Vision boards, planners, and habit-tracking apps.Call to ActionDid this episode inspire you to set and crush your goals? Subscribe to To The Point Home Services on your favorite podcast platform, and don’t forget to leave us a review!Share your goals and progress with Chris via social media or email—he’d love to cheer you on!👉 Subscribe | Review | Crush It in 2025!Special Thanks to Our SponsorsChiirp: https://chiirp.com/RIlla: https://www.rilla.com/Follow UsYouTube | Instagram | Facebook | TikTok | LinkedIn | X

Hello everyone! We hope you are enjoying the holidays with your family and getting excited for 2025! This week we are taking a break from our regular content to do the same. We can't wait to see you next year! Happy Holidays!

Nick Saban, the legendary football coach, shares his insights on goal setting, emphasizing the power of a clear vision and disciplined process. He discusses how self-discipline acts as a cornerstone for success, likening it to maintaining a healthy lifestyle. Saban also highlights the importance of resilience and recalibrating one's purpose when faced with challenges. His philosophy inspires listeners to adopt a proactive mindset, fostering accountability and intentional decision-making in both personal and professional pursuits.

Unlock the secrets to scaling your trades business without boosting marketing costs. Discover the 'Six P’s Framework' to enhance service clarity and expand reach. Learn how automated texts and a genuine phone approach can significantly boost client conversion. Emphasize the power of personality in branding to connect with customers. Plus, dive into strategies for mapping the customer journey and ensuring prompt responses to inquiries. It's all about optimizing processes and communication for sustainable growth!

In this milestone 250th episode of To the Point Podcast, Chris Yano sits down with James Freeman, the dynamic CEO of PJ Fitzpatrick, to unpack the incredible growth and leadership strategies that have propelled the company to a $150M powerhouse in the home services industry. From bold acquisitions to cultivating a culture of trust and empowerment, James shares lessons learned and actionable insights for anyone looking to scale their business and foster a high-performance team.Key Takeaways:Growth Through Culture and Leadership: James emphasizes the critical role of fostering team culture, effective communication, and empowering leadership to drive growth and loyalty. He shares how listening to his team through structured feedback methods like "Start, Stop, Keep" has helped implement impactful changes.Green Carpet Orientation: Every new hire, regardless of role, goes through a rigorous and unified onboarding process to build a solid foundation. This approach has been instrumental in maintaining PJ Fitzpatrick's stellar reputation for customer satisfaction.Strategic Expansion: James discusses lessons learned from expanding PJ Fitzpatrick into new markets, including the importance of hiring leadership first, creating staggered product launches, and building infrastructure before scalingCustomer-First Innovation: Upcoming service expansions, like a new "Bathroom Refresh" offering, aim to meet customer needs holistically, emphasizing a philosophy of always saying “yes” when possible.Wins and Lessons: PJ Fitzpatrick's mantra is that there are no losses—only lessons. James highlights the importance of introspection, adaptability, and using data to drive improvements.Noteworthy Quotes:“When you say no to a customer, you often don’t get another chance to say yes.”“An opportunity is a set of circumstances that makes it possible to do something. As leaders, we need to create those circumstances.”“We don’t have wins and losses; we have wins and lessons.”Follow Our Guest James Freeman on:LinkedIn: https://www.linkedin.com/company/pj-fitzpatrick-inc/Instagram: https://www.instagram.com/pjfitzpatrickllc/#Youtube: https://www.youtube.com/user/pjfitzinc Facebook: https://www.facebook.com/pjfitzpatrickllc Follow To The Point Podcast here:Website: https://rynoss.com/to-the-point-home-services-podcast/Instagram: https://www.instagram.com/to_the_point_podcast/Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyano/

In a heartfelt micro-discussion, Chris shares personal stories that highlight the importance of mentorship and gratitude. He reflects on the hard work instilled by his mother and the discipline taught by his wrestling coach. His wife’s influence emphasizes self-respect and loyalty. Chris also reveals lessons from Gary Vaynerchuk on taking bold risks. The spirit of giving back resonates throughout, encouraging listeners to engage in charitable acts and foster a culture of generosity in their lives.