To The Point - Home Services Podcast

In this episode of To The Point Home Services Podcast, hosts Chris and Chad sit down with Yossi Wachtel, Founder & President of Monkey Wrench to explore his inspiring entrepreneurial journey. From scaling a one-truck plumbing company to a $25M+ home services powerhouse in Southern California, Yossi gets real about navigating tough markets, leadership through crisis, personal branding, and building a customer-obsessed culture.Whether you're running a service business, managing a team, or trying to create value in a noisy market, this one’s packed with insights you won’t want to miss!🧠 Key TakeawaysHow Yossi scaled Monkey Wrench to $25M in revenue in one of the most competitive home service markets.The importance of mission-driven leadership and a customer-centric mindset.Behind-the-scenes of how the Palisades fire impacted his business and how he led through adversity.Using personal brand (especially on LinkedIn) to connect with customers and elevate trust.Creating training systems and internal bootcamps that reinforce service excellence.Why simplifying the customer experience—even something as small as a voice prompt—can boost conversions.Marketing strategies that actually leverage your existing customer base.The power of empathy, handwritten letters, and going above & beyond in a service-based industry.⏱️ Timecodes00:00 – Intro + wild flight story04:00 – Meet Yossi: Founder of Monkey Wrench07:00 – Dad jokes & Cuban elevator story10:00 – Palisades Fire: Business impact & leadership through crisis18:00 – Revenue talk: $25M company in 202421:00 – Competing in SoCal: mindset vs market23:00 – Service over new construction26:00 – Memberships & marketing to your current base31:00 – The power of personal branding on LinkedIn36:00 – Making it EASY to do business with you42:00 – Training, roleplay, and elevating installers44:00 – Marketing like a funnel & cross-promotion strategy47:00 – Final thoughts & gratitude🔗 Resources & MentionsMonkey Wrench Plumbing, Heating, Air & Electric - https://www.monkeywrenchplumbers.com/Connect with Yossi on LinkedIn - https://www.linkedin.com/in/yossi-wachtel-70a81412/Nexstar Network - https://www.nexstarnetwork.com/📣 Enjoyed this episode?👉 Don’t forget to like, comment, and subscribe for more episodes that get straight To The Point. 💬 Drop your favorite takeaway in the comments—or share your best dad joke! 📲 Follow us on your favorite podcast app & never miss an episode.#ToThePointPodcast #HomeServices #HVAC #Plumbing #Leadership #Entrepreneurship #Marketing #CustomerExperience

In this discussion, Michael Caito, a business scaling expert and CEO of Management Action Programs (MAP), shares invaluable insights on the differences between leaders and managers. He emphasizes the significance of routine, discipline, and structure in achieving business success. Listeners will learn how effective leaders develop talent and the importance of tailored training systems. Caito also highlights common leadership pitfalls, the necessity of clear communication, and actionable strategies for overcoming analysis paralysis in decision-making.

In this discussion, Tommy Mello, a proponent of building businesses from scratch, faces off against Tom Howard, an acquisition specialist known for his savvy growth strategies. The duo explores the hot debate between Greenfield expansion and buying existing businesses. Tom reveals how acquisitions can supercharge growth and bring instant revenue, sometimes at minimal costs. They also dive into the impact of SEO, the significance of branding, and effective goal-setting to optimize team performance. This lively exchange offers insights into navigating the complexities of business expansion.

🎙 Welcome back to To The Point Home Services! In this episode, we sit down with Sean Crane, a transformation coach, speaker, and author, who shares his powerful journey from incarceration to becoming a leader in personal development and fitness. Sean’s story is one of redemption, discipline, and the unwavering pursuit of excellence in both business and life. If you’ve ever felt stuck or wanted to unlock your full potential, this episode is a must-listen!🔥 What You’ll Learn in This Episode:✔️ Sean Crane’s gripping story of wrongful imprisonment and personal transformation✔️ The mental shift that changed his life behind bars✔️ The importance of fitness and mindset in business leadership✔️ Why personal accountability is the key to success✔️ How business owners can optimize health, performance, and longevity⏳ Timecodes:00:00 - Intro & Hosts’ Opening Remarks01:00 - How Chris and Chad Met Sean Crane03:30 - Sean’s Life Before Prison & The Night That Changed Everything10:00 - Facing Five and a Half Years in Prison & The Wake-Up Call20:00 - The Mental Shift: Taking Ownership & Building Discipline28:00 - Journaling, Gratitude, and Leadership Lessons35:00 - The Role of Fitness in Personal & Professional Success40:00 - Breaking Through Mental Barriers & Unlocking Peak Performance45:00 - Supplements, Nutrition, and Optimizing Health for Business Leaders50:00 - Final Thoughts & How to Connect with Sean Crane🔗 Links & Resources:📘 Sean Crane’s Book: Amazon Link🎙 The Unstoppable Mindset Podcast: Podcast Link💪 Join Unstoppable 365 Coaching: Website📲 Follow Sean Crane on Instagram: Instagram📢 Call to Action:👉 If you found this episode inspiring, hit LIKE, leave a COMMENT with your biggest takeaway, and SUBSCRIBE to the channel for more incredible stories and expert insights! Don’t forget to SHARE this episode with someone who needs to hear it!#Mindset #Fitness #Leadership #SeanCrane #ToThePointPodcast #Entrepreneurship #PersonalDevelopment #Success #BusinessLeadership

In this engaging discussion, Ken Goodrich, an HVAC entrepreneur renowned for his business acumen, and Ishmael Valdez, a self-made HVAC success story, share their journeys of overcoming adversity. They dive into the powerful role that grit plays in entrepreneurship and highlight the transformational impact of mentorship. Their stories reveal how resilience fuels business growth and why finding the right leaders is crucial for success. The guests also discuss innovative strategies to adapt in the competitive HVAC landscape, offering valuable insights for aspiring business owners.

Steve Holland, an industry veteran who built and sold a successful home services business, shares his incredible journey from humble beginnings to a multi-million-dollar venture. He discusses the importance of branding, detailing how strategic radio advertising propelled his company's growth. Steve dives into the nuances of scaling a business, emphasizing internal efficiency and genuine employee engagement. He also highlights the critical role of company culture and effective communication in outpacing competitors, providing actionable insights for business owners.

Scaling a home service business from $3M to $10M requires a scrappy mindset and a strong implementation strategy. Joining industry groups like Nexstar can provide a valuable roadmap for growth. Key discussions include the value of automation tools for lead management and effective communication. The hosts share lessons on balancing immediate sales needs with team development, alongside insights on overcoming growth challenges. With a focus on leadership and culture, this conversation highlights the journey of resilience in entrepreneurship.

🚀 Why Most Home Services Marketing Strategies Fail | To The Point Home Services Podcast 🎙️In this micro episode, we're diving into one of the biggest challenges in home services marketing—why so many strategies fail and what you can do to fix them! 🔥Chris shares insights from years of experience in home services digital marketing, breaking down key metrics, tracking issues, and agency communication failures that could be holding your business back. Whether you're working with a marketing agency or handling things in-house, this episode will help you take control of your marketing accountability.Key Takeaways:✅ Why tracking the right metrics is crucial for success 📊✅ How to determine if it's an agency problem or a you problem 🤔✅ Understanding cost per lead, booking rate, and conversion rate for real results 💰✅ The importance of clear communication with your agency & internal team 🗣️✅ Common mistakes business owners make when analyzing marketing data 🔄This episode is packed with actionable insights that could transform how you approach marketing for your home services business. Don't leave your success to chance—start making data-driven decisions today!🎧 Listen now and level up your marketing game!🔥 Join the Conversation!💬 Drop a comment below—what’s the biggest challenge you face in home services marketing?📢 Share this episode with a fellow business owner who needs to hear this!🔔 Don’t forget to LIKE, SUBSCRIBE, and hit the notification bell so you never miss an episode!📌 Timestamps:00:00 - Introduction & the inspiration behind this episode02:15 - The biggest question from RYNOx: Why marketing strategies fail05:30 - Is your marketing agency failing you—or is it a "you" problem?08:45 - The key metrics you must track (cost per lead, booking rate, and more)12:10 - The importance of knowing where your leads are actually coming from16:30 - How agencies can manipulate data & why tracking accuracy matters21:00 - The shocking truth about lead attribution & internal team accountability25:45 - Common mistakes business owners make when analyzing their marketing data30:20 - Why great communication with your agency is non-negotiable35:10 - The role of transparency & how to build trust with your marketing partner40:05 - How to scale your home services business with the right marketing strategy44:30 - Final thoughts & a challenge for listeners

Wyatt Hepworth, co-founder of Any Hour Group, shares insights on the essential link between company culture and business growth. He emphasizes that strong culture is more than perks—it's about leadership and consistency. Wyatt discusses hiring practices that keep employees engaged, empowering managers to cultivate culture, and the necessity of a customer-centric approach during scaling. The conversation also highlights strategies for optimizing operations in the evolving home services landscape, ensuring high-quality service while driving efficiency.

Weldon Long, a best-selling author and head of the Weldon Long Organization, shares his incredible journey from 13 years in prison to founding multi-million-dollar businesses in the home services industry. He emphasizes the power of mindset and personal responsibility in overcoming adversity. Weldon unveils his $42 million sales process, including tips on handling customer objections and the impact of his One-Year Buyback Guarantee in reducing risk for clients. His insights on building relationships and selling effectively are both practical and inspiring.