🔥 Ken Goodrich isn't just the Chairman and CEO of Goettl; he's a legend in the home services industry. With decades of experience under his belt, Ken has seen it all and done it all, leading Goettl to become one of the most respected names in HVAC and plumbing services.🎙️ In this episode, Ken sits down with host Chris Yano to dive deep into the current state of marketing within the home services industry. They explore the effectiveness of old-school guerilla marketing tactics and discuss whether these traditional methods still have a place in today’s digital age.💡 Ken also shares his insights on the importance of business fundamentals—how blocking and tackling and the basics of business are crucial for long-term success. He argues that these fundamentals will always win out against companies trying to spend their way into a brand, business, or culture.💼 Tune in to hear Ken’s perspective on how to build a resilient business, navigate the ever-changing landscape of marketing, and stay ahead of the competition.Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us—Connect with Ken Goodrich & Goettl🌐 Website: https://goettl.com📸 Instagram: https://www.instagram.com/goettlair/👍 Facebook: https://www.facebook.com/Goettl💼 LinkedIn: https://www.linkedin.com/company/goettl/🎵 TikTok: https://www.tiktok.com/@goettlair🐦 X: https://x.com/goettlair📺 YouTube: https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw—To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀00:00 Intro11:39 What trends are happening in the Home services industry14:53 What to do in a struggling business16:20 building a professional and personal brand and the impact on the company 21:23 Digital marketing cost in the home services24:12 Gorilla marketing tactics and the controversial mail piece42:00 Canvasing marketing tactics55:42 Forbes man story56:49 RYNOx 202501:02:16 The First step with Ken Goodrich Facebook Group

🔧 Ken Haines is not your typical industry leader. As Chairman and CEO of Wrench Group, Ken oversees the premier home services provider in the nation, with nearly 30 brands and 8,000 employees. But his journey to the top of the industry is far from conventional.🚀 With decades of experience under his belt, Ken has guided Wrench Group through rapid growth and significant changes, even as the market becomes more challenging. His unique perspective on the role of private equity in the home services sector and his insights into the future of the industry, particularly with the rise of AI 🤖, set him apart as a visionary leader.🎙️ In our latest episode, Ken shares his thoughts on the current state of the home services industry, how private equity is shaping the market, and the innovative strategies Wrench Group is employing to continue growing in a competitive environment. His forward-thinking approach and commitment to excellence are evident as he discusses what it takes to stay ahead in the rapidly evolving landscape.📈 You'll hear how Ken is leveraging AI and other technologies to drive growth, the importance of adaptability in business, and his vision for the future of Wrench Group. His insights are invaluable for anyone looking to understand the future of home services and how to navigate it successfully.🎧 Tune in now and get inspired by Ken's journey and vision for the industry!Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us—Connect with Ken Haines🌐 Website: https://www.wrenchgroup.com🔗 LinkedIn: https://www.linkedin.com/company/thewrenchgroup/👍 Facebook: https://www.facebook.com/wrenchgroup/—To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈00:00 Intro03:35 Who is Ken Haines?05:32 Gaining strategic partnerships08:35 Private Equity in the home services12:30 Blue chip home service businesses in the Wrench Group13:19 Home services leadership in the wrench group17:20 Trends in the industry, customer experience, marketing technology and AI21:23 How are you using AI tools for your business28:52 Google LSA Marketing30:34 Are there any negotiation tools for contractors in the industry?35:38 growth in your business39:46 Leadership in your business, promote from within or hire outside the organization45:25 Advice from a titan in the industry on growing your business

Chris Yano is no stranger to the digital marketing world. As CMO of Everservice and Co-Founder of RYNO Strategic Solutions as well as the host of To The Point, Chris has dedicated 17 years to serving contractors in the home services and improvement spaces. 🛠️💡In this episode, Chris dives deep into what you should expect from your digital marketing partner in this new era of digital marketing. He also shares insights into the current state of digital marketing and more. 🌐📈Chris's extensive experience and leadership in digital marketing have helped countless businesses thrive in a competitive landscape. His strategies and vision are essential for anyone looking to maximize their digital marketing efforts. 🚀Tune in to hear Chris discuss:-The evolving expectations from digital marketing partners 🔄-The latest trends and challenges in digital marketing 📊-Practical tips to enhance your digital marketing strategy 📝Join us for an insightful conversation that will equip you with the knowledge to navigate and succeed in the ever-changing digital marketing landscape. 🎧✨Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us—Connect with Chris Yano🌐 Website: https://rynoss.com📸 Instagram: https://www.instagram.com/rynostrategicsolutions/📘 Facebook: https://www.facebook.com/RYNOStrategicSolutions/🔗 LinkedIn: https://www.linkedin.com/company/rynoss/—To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈💼

Connect with Rilla👉  https://www.rilla.com/Sebastian Jimenez is revolutionizing the home services and improvement industry with Rilla, a start-up that skyrocketed from 0 to $11MM in just 2 years, becoming one of the fastest-growing companies in history 🚀. As the CEO of Rilla, Sebastian shares his insights with host Chris Yano on how virtual ride-alongs are enhancing productivity and efficiency for contractors far beyond what physical ride-alongs can achieve 📈.In this episode, discover how top contractors are leveraging Rilla's innovative solutions to improve their business operations. Learn about industry averages for talk time ⏱️ and why AI is an invaluable tool that complements rather than replaces human efforts 🤖. Sebastian also discusses various strategies for boosting sales and optimizing performance 💡.Tune in to hear more about:  The rise of virtual ride-alongs and their impact on the contracting industry 🛠️  The incredible growth journey of Rilla 📊  Practical tips on enhancing sales and operational efficiency 💪Get ready to be inspired by one of the industry's leading figures and gain valuable insights to transform your own business! 🌟Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us—To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.Website: rilla.comInstagram: https://www.instagram.com/joinrilla/Facebook: https://www.facebook.com/sebastian.jimenezbienenLinkedIn: https://www.linkedin.com/company/rilla-co/YouTube: https://www.youtube.com/@RillaMedia00:00 Intro08:30 How Rilla is implemented and helping increase business sales11:40 Transitioning into the tech industry18:08 Growing in annual recurring revenue21:05 How to overcome objections with your team27:22 Using data driven decisions 36:00 Using Rilla to coach your salesmen37:19 Rilla’s Ai replacing your job40:38 Making homeowners feel comfortable with Rilla46:00 How to get started with Rilla

Join Ken Goodrich, CEO of Goettl, a master at revitalizing businesses, and Frank DiMarco, CEO of Service Champions, a pioneer leveraging technology for growth. They discuss the importance of strong leadership and a positive work environment. The dialogue covers strategies to navigate economic challenges, emphasizing branding and innovative technology. Ken shares insights on team management while Frank reveals how service agreements shape competitive dynamics. Together, they unravel the complexities of the HVAC industry, offering actionable insights for success.

Heather McLeod, Chief Growth Officer for Authority Brands and a leading voice in digital marketing, shares her insights on the evolving landscape of marketing. She emphasizes the shift from simply generating leads to focusing on revenue impact. The conversation highlights the need for effective lead management, analytics, and strategic budgeting in the home services industry. Heather stresses adaptability and the integration of technology to enhance customer retention and drive business growth amidst rising competition.

Legendary business coach and former NBA player Walter Bond shares insights on the importance of mindset, value of having a good coach, and significance of a solid system for success in business and life. He discusses dreams, next level mindset, coaching, and systems that drive success. Tune in to learn from his journey and discover how to cultivate a winning mindset.

Aaron Gaynor from Eco Plumbers and Ryan Fenn from Chiirp discuss how automated follow-ups can double conversions. They emphasize contacting leads within the first minute and share success stories like saving $300k through automation. Tools like Chiirp and ServiceTitan enhance marketing campaigns by automating communication. Efficient text messaging strategies and personalized video messages are game-changers in boosting success rates.

We are on break this week to celebrate with friends and family the 4th of July! We hope you do the same and when we get back be ready because we are going to help you grow your business! NO ZERO DAYS!

Kathryn Howard isn't your typical CEO. This fearless leader of a thriving HVAC, heating, and plumbing services company in Fresno & Sacramento didn't take the traditional corporate path.She did a stint in prison in her younger years but emerged a much stronger person.She has led Lee's Air as CEO and co-owner to achieve $70 million in annual revenues, a 48% growth year-on-year. She also broke the $1 million EBITDA mark a month in May 2024.All these quite impressive numbers in the current market validate her leadership approach and vision for her company.In our latest episode, Kathryn shares her strategies for revamping company culture, driving profitability, and achieving record-breaking performances. Her transparent and fearless approach has improved team morale and business outcomes.You'll hear how Kathryn manages high performers, engages employees with financial incentives, and ensures the sustainability of essential services. Her brother, Tom Howard, also joins the conversation at some point to share their dynamic running a successful business and how they approach decision-making.Tune in now and get inspired to transform your own business!Key TakeawaysIntro (00:00)Kathryn’s journey to becoming CEO (01:13)Kathryn discusses hitting a major financial milestone (03:33)Kathryn’s network marketing background and initial involvement in HVAC (05:41)Personal transformation and leadership philosophy (12:08)Importance of changing company culture (16:59)Strategies for exponential growth in a tough market (19:51)Dynamics of working with a  sibling (23:44)Managing high performers and turning around a struggling team (32:08)Kathryn’s vision for the future of Lee’s Air (50:31)Additional Resources➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/—Connect with Kathryn HowardWebsite: http://leesair.com/Instagram: https://www.instagram.com/leesairplumbingroofing/Facebook: https://www.facebook.com/leesairplumbingroofingYouTube: https://www.youtube.com/@leesairplumbingroofingLinkedIn: https://www.linkedin.com/company/leesairplumbingroofingTikTok: https://www.tiktok.com/@leesairplumbingroofing?lang=en—To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.