The "Undercover Boss" Playbook for $100M by Jeff Dudan, Homefront Brands CEO

In this inspiring episode of To The Point Home Services, hosts Chris and Chad welcome a true powerhouse in franchising, leadership, and entrepreneurial grit—Jeff Dudan. From humble beginnings as a student-athlete to founding a nationwide restoration business and leading HomeFront Brands, Jeff shares a journey that’s as tactical as it is motivating.

Learn how Jeff went from coaching youth sports to mentoring business owners, all while balancing purpose, people, and performance. Whether you’re in franchising, home services, or simply passionate about building something meaningful, Jeff drops decades worth of actionable insight.

💬 Key Topics Discussed:

• Jeff's journey from athlete to franchise mogul
• Building and exiting AdvantaClean
• Why he started HomeFront Brands and his mission to empower franchisees
• What makes or breaks a franchise model
• The importance of discernment, discipline, and doing the work
• Real stories of transformation, tragedy, and triumph in business
• The Undercover Boss experience and its lasting impact
• Training leaders and franchisees for long-term success

📚 Resources & Mentions:

• Jeff’s book “Discernment: The Business Athlete's Regimen for a Great Life through Better Decisions” → https://tr.ee/Once7G
• Jeff’s podcast → On the Homefront with Jeff Dudan
• Learn more about Homefront Brands - https://homefrontbrands.com/
• Connect with Jeff on LinkedIn → https://www.linkedin.com/in/jeffdudan/
• I Am Leader Book set - https://tr.ee/0LBrXB

🕒 Timecodes:

00:00 – Welcome + Dad Jokes

03:00 – Introducing Jeff Dudan: The Best Intro Ever

08:00 – From Athlete to Entrepreneur

12:00 – The Power of Grit and Rebuilding After Disaster

18:30 – Why Jeff Started HomeFront Brands

21:00 – What Makes a Franchise Work (or Fail)

26:00 – Servant Leadership & Supporting Franchisees

30:00 – Balancing Risk, Scale & Passion Projects

37:00 – Coaching Kids vs. Coaching Entrepreneurs

42:00 – Lessons from Undercover Boss

46:00 – Handling Tragedy and Real Life in Business

50:00 – Creating Systems for Growth

54:00 – Chris & Chad’s Reflections + Final Thoughts

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