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To The Point - Home Services Podcast

Latest episodes

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Apr 1, 2025 • 1h 8min

How To Make Yourself Unstoppable 365 Days A Year w/ Sean Crane

🎙 Welcome back to To The Point Home Services! In this episode, we sit down with Sean Crane, a transformation coach, speaker, and author, who shares his powerful journey from incarceration to becoming a leader in personal development and fitness. Sean’s story is one of redemption, discipline, and the unwavering pursuit of excellence in both business and life. If you’ve ever felt stuck or wanted to unlock your full potential, this episode is a must-listen!🔥 What You’ll Learn in This Episode:✔️ Sean Crane’s gripping story of wrongful imprisonment and personal transformation✔️ The mental shift that changed his life behind bars✔️ The importance of fitness and mindset in business leadership✔️ Why personal accountability is the key to success✔️ How business owners can optimize health, performance, and longevity⏳ Timecodes:00:00 - Intro & Hosts’ Opening Remarks01:00 - How Chris and Chad Met Sean Crane03:30 - Sean’s Life Before Prison & The Night That Changed Everything10:00 - Facing Five and a Half Years in Prison & The Wake-Up Call20:00 - The Mental Shift: Taking Ownership & Building Discipline28:00 - Journaling, Gratitude, and Leadership Lessons35:00 - The Role of Fitness in Personal & Professional Success40:00 - Breaking Through Mental Barriers & Unlocking Peak Performance45:00 - Supplements, Nutrition, and Optimizing Health for Business Leaders50:00 - Final Thoughts & How to Connect with Sean Crane🔗 Links & Resources:📘 Sean Crane’s Book: Amazon Link🎙 The Unstoppable Mindset Podcast: Podcast Link💪 Join Unstoppable 365 Coaching: Website📲 Follow Sean Crane on Instagram: Instagram📢 Call to Action:👉 If you found this episode inspiring, hit LIKE, leave a COMMENT with your biggest takeaway, and SUBSCRIBE to the channel for more incredible stories and expert insights! Don’t forget to SHARE this episode with someone who needs to hear it!#Mindset #Fitness #Leadership #SeanCrane #ToThePointPodcast #Entrepreneurship #PersonalDevelopment #Success #BusinessLeadership
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Mar 25, 2025 • 48min

RYNOx 2025: Ken Goodrich & Ismael Valdez Discuss How Adversity Creates Best in Class Operators

In this engaging discussion, Ken Goodrich, an HVAC entrepreneur renowned for his business acumen, and Ishmael Valdez, a self-made HVAC success story, share their journeys of overcoming adversity. They dive into the powerful role that grit plays in entrepreneurship and highlight the transformational impact of mentorship. Their stories reveal how resilience fuels business growth and why finding the right leaders is crucial for success. The guests also discuss innovative strategies to adapt in the competitive HVAC landscape, offering valuable insights for aspiring business owners.
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Mar 18, 2025 • 53min

How To Outwork, Outbrand & Out-Culture the Competition

Steve Holland, an industry veteran who built and sold a successful home services business, shares his incredible journey from humble beginnings to a multi-million-dollar venture. He discusses the importance of branding, detailing how strategic radio advertising propelled his company's growth. Steve dives into the nuances of scaling a business, emphasizing internal efficiency and genuine employee engagement. He also highlights the critical role of company culture and effective communication in outpacing competitors, providing actionable insights for business owners.
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7 snips
Mar 11, 2025 • 55min

From $3M to $10M: The Home Service Marketing Blueprint That Works

Scaling a home service business from $3M to $10M requires a scrappy mindset and a strong implementation strategy. Joining industry groups like Nexstar can provide a valuable roadmap for growth. Key discussions include the value of automation tools for lead management and effective communication. The hosts share lessons on balancing immediate sales needs with team development, alongside insights on overcoming growth challenges. With a focus on leadership and culture, this conversation highlights the journey of resilience in entrepreneurship.
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Mar 6, 2025 • 19min

TTP Micro Episode: Why Most Home Services Marketing Strategies Fail

🚀 Why Most Home Services Marketing Strategies Fail | To The Point Home Services Podcast 🎙️In this micro episode, we're diving into one of the biggest challenges in home services marketing—why so many strategies fail and what you can do to fix them! 🔥Chris shares insights from years of experience in home services digital marketing, breaking down key metrics, tracking issues, and agency communication failures that could be holding your business back. Whether you're working with a marketing agency or handling things in-house, this episode will help you take control of your marketing accountability.Key Takeaways:✅ Why tracking the right metrics is crucial for success 📊✅ How to determine if it's an agency problem or a you problem 🤔✅ Understanding cost per lead, booking rate, and conversion rate for real results 💰✅ The importance of clear communication with your agency & internal team 🗣️✅ Common mistakes business owners make when analyzing marketing data 🔄This episode is packed with actionable insights that could transform how you approach marketing for your home services business. Don't leave your success to chance—start making data-driven decisions today!🎧 Listen now and level up your marketing game!🔥 Join the Conversation!💬 Drop a comment below—what’s the biggest challenge you face in home services marketing?📢 Share this episode with a fellow business owner who needs to hear this!🔔 Don’t forget to LIKE, SUBSCRIBE, and hit the notification bell so you never miss an episode!📌 Timestamps:00:00 - Introduction & the inspiration behind this episode02:15 - The biggest question from RYNOx: Why marketing strategies fail05:30 - Is your marketing agency failing you—or is it a "you" problem?08:45 - The key metrics you must track (cost per lead, booking rate, and more)12:10 - The importance of knowing where your leads are actually coming from16:30 - How agencies can manipulate data & why tracking accuracy matters21:00 - The shocking truth about lead attribution & internal team accountability25:45 - Common mistakes business owners make when analyzing their marketing data30:20 - Why great communication with your agency is non-negotiable35:10 - The role of transparency & how to build trust with your marketing partner40:05 - How to scale your home services business with the right marketing strategy44:30 - Final thoughts & a challenge for listeners
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Mar 4, 2025 • 43min

RYNOx 2025: Culture, Growth, and Scaling Home Services Businesses w/ Chad Peterman & Wyatt Hepworth

Wyatt Hepworth, co-founder of Any Hour Group, shares insights on the essential link between company culture and business growth. He emphasizes that strong culture is more than perks—it's about leadership and consistency. Wyatt discusses hiring practices that keep employees engaged, empowering managers to cultivate culture, and the necessity of a customer-centric approach during scaling. The conversation also highlights strategies for optimizing operations in the evolving home services landscape, ensuring high-quality service while driving efficiency.
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4 snips
Feb 25, 2025 • 1h 3min

Why 99% of Salespeople Fail -Here’s the $42M Sales Process That Actually Works with Weldon Long

Weldon Long, a best-selling author and head of the Weldon Long Organization, shares his incredible journey from 13 years in prison to founding multi-million-dollar businesses in the home services industry. He emphasizes the power of mindset and personal responsibility in overcoming adversity. Weldon unveils his $42 million sales process, including tips on handling customer objections and the impact of his One-Year Buyback Guarantee in reducing risk for clients. His insights on building relationships and selling effectively are both practical and inspiring.
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Feb 18, 2025 • 50min

Former Mafia Boss, Michael Franzese, Shares Mob Secrets

In this episode of To The Point Home Services, a Rhino Experience Podcast, Chris Yano sits down with Michael Franzese, a former mobster turned entrepreneur, to discuss his fascinating life and experiences. Michael shares his incredible journey from the streets of New York as a member of the Colombo crime family to becoming a successful businessman after leaving that life behind. He talks about how his involvement in the mob, particularly his role in the gas tax scheme, brought in millions of dollars and led to his eventual time in prison. Despite his criminal past, Michael reformed and now uses his story to educate others, working with schools, prisons, and churches to share his redemption journey.Michael opens up about his time in the mob, the infamous figures he worked with, and his perspective on leadership, business, and how things have changed over the years. He also discusses the importance of personal growth and transformation, explaining how he shifted from a life of crime to becoming a successful entrepreneur. This episode offers a unique look into the world of organized crime, the business side of the mob, and Michael’s second chance at life.Key Takeaways:Life in the Mob – Michael shares his experiences as part of the Colombo crime family, his role in creating the gas tax scheme, and his rise in the mafia ranks.The Transition from Crime to Redemption – Michael talks about how he left the criminal world behind and found redemption, including the key moments that helped change his life.Leadership in the Mob – Michael reflects on how he led people in high-stress, dangerous environments and how those leadership lessons translated into his business ventures.Business in the Mafia vs. Legitimate Business – He draws parallels between running a business in the mob and managing a legitimate company today.The Impact of Reformation – After spending time in solitary confinement, Michael found faith and used his past experiences to help others turn their lives around.The Future of Mob Stories – Michael reflects on how mob culture and stories still capture the public’s imagination, while offering his personal insights into the media's portrayal of mob life.Noteworthy Quotes:"I wasn't looking to be a gangster, but I had to help my father. That's how I got involved." – Michael Franzese"Business is business, whether you do it legally or illegally. There are certain principles that make you successful." – Michael Franzese"The biggest lesson I’ve learned is that you can always change, no matter where you come from." – Michael Franzese"You can't be a high profile figure in that life. You can't thumb your nose at the law and expect to get away with it." – Michael FranzeseFollow Our Guest Michael Franzese on:LinkedIn: https://www.linkedin.com/in/michaelfranzese/Instagram: https://www.instagram.com/michaelfranzese_Website: https://michaelfranzese.com/Facebook: https://www.facebook.com/MichaelFranzese/Follow Our Hosts on:Chad’s LinkedIn: https://www.linkedin.com/in/chad-m-peterman/Chad’s Facebook: https://www.facebook.com/chadmpetermanChad’s Website: https://petermanhvac.com/Chris Yano LinkedIn: https://www.linkedin.com/in/chrisyanoFollow To The Point Podcast here:Website: https://rynoss.com/to-the-point-home-services-podcast/Instagram: https://www.instagram.com/to_the_point_podcast/Facebook: https://www.facebook.com/ToThePointHomeServicesPodcast/
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Feb 11, 2025 • 55min

The Systems that Took a Restoration & Cleaning Business From 0 to 82 Locations

Dan Claps, CEO and co-founder of Voda Cleaning & Restoration and The Franchise Playbook, dives into the art of franchising. He shares firsthand experiences on the intricacies of scaling a business and the importance of finding the right franchise owners. Claps emphasizes the significance of Standard Operating Procedures and training for growth. He also discusses maintaining brand consistency across locations, the essential role of leadership, and effective communication strategies that strengthen internal culture and drive success in the franchise world.
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Feb 4, 2025 • 37min

Chris Yano’s Ultimate Motivation: ALPHA Wolf Mentality

Chris Yano dives into the electrifying 'Alpha Wolf Mentality,' showcasing insights from icons like Kobe Bryant and Jocko Willink. The discussion emphasizes embracing challenges and cultivating resilience for personal growth. Listeners are challenged to silence self-doubt and embrace a relentless work ethic. With powerful metaphors of hunting and combat, the importance of hard work and strategic communication is explored. The motivation to rise above adversity and take personal responsibility for success inspires anyone seeking to push past their limits.

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