To The Point - Home Services Podcast From Wagon Wheels to $20M+ – The Incredible Story of F.F. Hitchcock
May 6, 2025
John Bowman, President of F.F. Hitchcock, has transformed a 150-year-old family business into a $20M+ home services powerhouse. He discusses innovative branding strategies, emphasizing humor and authenticity to attract customers. The conversation dives into a leadership transition in a multi-generational setup and the impact of technology on service delivery. Creative marketing tactics like prank calls and upside-down booths showcase how fun can foster a strong brand identity. Learn how nurturing company culture fuels growth and adaption in challenging markets.
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Legacy Business Evolution
- F.F. Hitchcock started as a general store in 1870 and evolved through plumbing and heating innovations.
- The company pivoted from new construction and commercial focus to service and residential growth post-2008 crash.
Earning Respect in Family Business
- John Bowman earned his peers' respect by working side by side without using his status as the boss's son.
- He committed to working the hardest hours and doing all types of jobs to gain credibility and lead well.
Sports Shape Leadership Style
- John Bowman coached football for 15 years and hired six former players into his company.
- His sports experience influenced his leadership style of teamwork and responsibility.