Marketing Trends

With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce, Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about the latest shopping technology, holiday cyber threats, and whether shifting consumer attitudes will make Black Friday a thing of the past.Tune in to learn:Has in-store Black Friday shopping become a thing of the past? (03:55)Cybersecurity’s role in Black Friday and Cyber Monday (12:37)Is there consumer optimism in today’s uncertain market? (17:10)End capping its evolution into ad-buying (26:56)The Mission hosts share about their podcasts (38:47)Mentions:“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Episode 359)“How The Simple P&L Statement Can Be Key To Long-Term Success” (Up Next In Commerce podcast; Episode 33)“Not Dumbing It Down: DECIEM and the Art of Straightforward Marketing with Jordanne Dyck” (Up Next In Commerce podcast; Episode 197)“Flipping Ecommerce on its Head” (Up Next In Commerce podcast; Episode 90)Common Thread Collective“Where ‘Credit’ Is Due with Randy Kern, CTO, Marqeta” (IT Visionaries podcast; Episode 417)Stephan Pretorius - Chief Technology Officer - WPP“Smart TV and Smarter TV Marketing With Jordan Rost, Head of Ad Marketing, Roku, Inc.” (Marketing Trends podcast; Episode 341)American Giant: American Made Clothing & ActivewearDanny Fields - EVP Engineering and Chief Technology Officer -  Avalara“Why Liquid Death Didn’t Water Down Its Marketing Strategy” (Up Next In Commerce podcast; Episode 262)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What do Balenciaga, McLaren’s race team, and CNBC’s Mad Money have in common? They’ve all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences. Tune in to learn:About balancing brand and market (9:39)How to look for high-performance leaders (19:22)What to learn from failures and successes (29:39)How to climb the marketing ladder (39:04)Mentions:ICE’s first commercialAndrea Brimmer MT Episode - https://bit.ly/3BW75uxMclaren Race Team, Extreme ECNBC’s Mad Money ICE’s Partnership with Fashion House Balenciaga Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gather insights and drive customer satisfaction.Tune in to learn:Shannon’s biggest takeaway from Salesforce’s State of Marketing Report (02:49)The importance of real-time customer engagement (9:18)About Shannon’s Forbes piece on changing customer attitudes (18:38)How Salesforce Genie is revolutionizing marketing (20:32)Mentions:State of Marketing Report, 8th Edition - SalesforcePepper Evans, SVP of Marketing, Optum“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359)Salesforce Genie - Turn Data Into Real-Time Customer MagicHumanaL'OréalEinstein Intelligence - SalesforceSalesforce+Salesforce TeamEarth“The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.  Tune in to learn:What Molson-Coors has to offer (2:07)How Marcelo saw different challenges while working around the globe (8:45)Dealing with cultural nuance in marketing (13:40)About Molson-Coors’ campaign with Tide (23:31)Responding to economic headwinds (35:30)Mentions:19:39 The Whopper Detour23:31 Coors Light and Tide Campaign 28:49 - Cannes Lions International Festival of Creativity31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author 36:40 - Chill-Boards, Coors Light’s eco-and-social campaign Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams, Chief Data Scientist at Dstillery, claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting. Tune in to learn:About Melinda’s journey from a career in physics to data science (04:21)How data is losing availability (09:53)Ways to reach customers through Dstillery’s ID-free approach (14:24)What trends are emerging in AI marketing (26:30)Mentions:(23:17) Mark Papermaster - https://www.linkedin.com/in/mark-papermaster-66914925/(27:42) Article in Forbes - https://www.forbes.com/sites/stephendiorio/2022/06/06/its-time-for-people-facing-ai/?sh=635c6eb922deMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.Tune in to learn:How to build trust with stakeholders (8:50)About the relationship between CMO and CFO (16:10)Why the consumer lens is vital for analyzing strategy (30:59)How to think on your feet with new marketing opportunities (34:24)Mentions:15:53 Jenn Kretchmar, Chief of Merchandising and Digital at Build-A-Bear24:22 Sean McVay,  Rams head coach: Chunky Soup Advocate26:02 Save the Snow Day 35:06 Beeple, Mike Winkelmann NFT Designer37:22 Climate Protesters Throw Soup On Van Gogh Painting This podcast is brought to you by Salesforce and the CMO Club. The CMO Club is a global community for senior marketing executives to come together, share ideas, and solve their toughest challenges in a collaborative and trusted environment with other marketing leaders. Salesforce and the CMO Club provide the best in class programs, events, and a digital platform for marketing leaders to come together and be inspired like never before. Join our global community at thecmoclub.com. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Is it possible that the hottest health drink on the market isn’t a green juice or kombucha, but a delicious fizzy soda? Coca-Cola and Pepsi are two of the biggest and most enduring brands of all time, but there’s now a healthier alternative that’s fizzing up in the soda industry. David Lester is the Co-founder of the healthy beverage company OLIPOP, which makes tasty carbonated drinks and delicious sodas enriched with fiber and prebiotics to help with gut health. On this episode, David explains the science behind the product, and recounts the trying journey he and his co-founder Ben Goodwin went through in order to make OLIPOP the fastest-growing refrigerated beverage in the country.Tune in to learn:The stages of OLIPOP’s growth (04:02)The science behind the gut microbiome (11:27)David’s thoughts on what makes a strong co-founder relationship (16:56)What David makes of the growing “functional soda” category (22:52)Mentions:Ben Goodwin (Co-founder, OLIPOP)Obi Probiotic Organic SodaJustin SonnenburgMonogram Capital Partners / Jared SteinFloré by Sun GenomicsDiageoSquint ConsultingJoseph Petrosino, Ph.D.Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Despite the industry’s phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen, Head of Global Solutions at the advertising technology company Quantcast, suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut through the complexity in their advertising experience and why she is a champion of consumer choice.Tune in to learn:About Quantcast and Rohini’s role there (2:25)When Rohini’s interest in data and analytics began (7:44)An early win during Rohini’s first year Quantcast (12:55)Rohini’s thoughts on cookies and the future of personalization (20:27)Mentions:“Rebranding a Century-old Business with Kevin Warren of UPS” (Business X Factors podcast; Episode 8)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

How do you connect with potential customers before their attention is pulled away? Chris West, CEO of Verbal Identity, contends that “radical brevity” in branding is essential in modern marketing and failure to adapt will be detrimental to business. On this episode, Chris explains the importance of language, succinct writing and aligning your team behind a brand identity. Tune in to learn:The importance of radical brevity (06:08)A good example of radical brevity (14:31)How businesses can prepare their employees for succinct writing (17:01)The importance of aligning your teams through your brand (25:37)Why should companies train their writers? (32:47)Mentions:Strong Language The Fastest, Smartest, Cheapest Marketing Tool You're Not Using (Book by Chris West)RevolutMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

One wouldn’t think that freeing up workers’ time spent on menial tasks so they could focus on more important things would be a hard sell for businesses. But when it comes to adopting automation in the workplace, some companies still need convincing. That’s where today’s guest comes in. Xuan Liao is the CMO for the Americas region at the automation services company Roboyo. Tune in to hear Xuan’s unique journey into marketing, and learn why this self-proclaimed evangelizer of automation is so fired up about getting companies to join the “robo-lution.”Tune in to learn: Roboyo’s approach to “evangelizing automation” (02:20)The need for automation education (05:18)The distinction between RPA and Hyper Automation (07:18)The point at which a company engages with Roboyo (10:36)The Banking Industry being behind when it comes to automation (13:02)Xuan's marketing journey (15:42)Xuan's experience being raised in Colombia (18:02)What verticals have been quick to adopt automation (19:28)What Xuan was experiencing when she wrote her article on automation (20:52)Mediums Roboyo utilizes to bring in new clients (23:28)The thought process behind employing organic SEO (25:15)Building rapport with Roboyo clients (27:49)Areas in which clients most need automation (30:58)Insights into Roboyo’s marketing team (34:52)Some of Roboyo's notable use cases (37:49)A crucial moment in Xuan's career (39:38)Lightning round, presented with Salesforce (43:12)Mentions:“The Time to Automate is Now” (article by Xuan Liao)“Sapiens: A Brief History of Humankind” (book by Yuval Noah Harari)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.