With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams, Chief Data Scientist at Dstillery, claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting.

Tune in to learn:

About Melinda’s journey from a career in physics to data science (04:21)
How data is losing availability (09:53)
Ways to reach customers through Dstillery’s ID-free approach (14:24)
What trends are emerging in AI marketing (26:30)

Mentions:

(23:17) Mark Papermaster - https://www.linkedin.com/in/mark-papermaster-66914925/
(27:42) Article in Forbes - https://www.forbes.com/sites/stephendiorio/2022/06/06/its-time-for-people-facing-ai/?sh=635c6eb922de

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Doing More With Less Data With Melinda Han Williams, Chief Data Scientist at Dstillery