Marketing Trends

What does it take to launch an AI product on the biggest stage in advertising — and actually make it stick? GoDaddy CMO Fara Howard joins us to unpack the strategy behind their standout Super Bowl campaign for GoDaddy Airo, featuring actor Walton Goggins (White Lotus, The Righteous Gemstones). From idea to execution, Fara shares how her team translated a complex product into a message that millions could instantly understand — without losing the creativity that made it unforgettable.We dive into the balance of data and storytelling, how to earn the right to be bold with your marketing, and why simplicity is a superpower in B2B. Whether you're a CMO, brand leader, or growth marketer, Fara’s insights into performance-backed creativity, product positioning, and campaign accountability will leave you rethinking how you launch, scale, and measure your next big idea.Key Moments: 00:00 Who is Fara Howard, GoDaddy CMO?00:21 Why GoDaddy Returned to the Super Bowl in 202401:37 The Evolution of GoDaddy’s Super Bowl Ad Playbook03:51 What Is GoDaddy Airo? Breaking Down the AI Product Launch05:57 Lessons from Launching a New AI Tool at Massive Scale09:30 How GoDaddy Chose Walton Goggins for the Super Bowl Spot15:56 Behind the Scenes: Building a Creative Campaign That Converts26:22 Real-World Marketing Advice from a CMO: Math vs. Magic34:43 Why Company Culture Should Shape Your Career Path35:39 A Cultural Misfit: The Vans Story You Have to Hear Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What if successful teams could operate without a leader?Spoiler Alert: If you still think leadership is about barking orders from the top, Keith Ferrazzi is here to tell you: you’re doing it wrong. The legendary author of Never Eat Alone is here, and he’s coming for your org chart.Tune in to discover why traditional leadership is dead, how AI is forcing us all to rethink teamwork, and why teamship is the future. Key Moments: 0:00 Who is Keith Ferrazzi, Author of Never Lead Alone?06:43 The Importance of Team Dynamics10:49 Shifts in Leadership and the Impact of Teamship15:19 Implementing Effective Team Practices23:41 Adapting to Market Changes27:06 The Future of Jobs and AI Transformation28:59 Navigating AI-Induced Societal Disruption35:59 Empowered Teams and the Magic of Holacracy38:37 High Return Practices for Team Success46:48 The Next 20 Years: AI and Human Collaboration  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What’s worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong’s scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn’t turn your brand into just another generic voice in the noise. Key Moments: 00:00: Who is Udi Ledergor, Chief Evangelist at Gong?01:37 Why Many “Best Practices” Are Outdated03:27 The Courage to Be Different06:14 Choosing the Right Company and Leadership13:59 Creating Buzz with Content Marketing26:54 Hiring for Potential Over Experience31:46 The Value of Diverse Backgrounds in Marketing35:56 Handling Failure: A Marketing Campaign Gone Wrong45:32 Writing a Book: Insights and Sneak Peeks51:32 The Role of AI in Marketing58:53 Lightning Round: Quickfire Questions and Answers  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

AI Won’t Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca’s insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca’s Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, is an expert in digital marketing and brand building. In the discussion, she emphasizes how B2B marketers can thrive with limited resources by leveraging AI and fostering community engagement. Adriana shares practical tips on integrating SMS into strategies and the importance of collaboration among executives. She advocates for inviting customers into the conversation and highlights the vital role of active listening in enhancing relationships. It's a treasure trove of insights for forward-thinking marketers!

Amanda Kahlow, founder of 6sense and CEO of 1mind, shares her journey in building AI-driven sales solutions. She introduces a revolutionary AI that empathizes and engages customers better than top reps. Amanda discusses the impact of incremental changes in marketing and how embracing innovative strategies can transform industries. She also offers a personal glimpse into her resilience during her IVF and adoption journey, revealing how these experiences shaped her leadership style and decision-making.

This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org. Stephanie, an experienced host and executive, shares her vision for the future of the show — emphasizing the importance of scrappy, authentic marketing stories and the impact of AI on cross-functional teams. We’re also covering the convergence of B2B and B2C marketing, the decline of influencer marketing, and the need for genuine thought leadership. Tune in to reflect on Jeremy’s four-year journey as the host of Marketing Trends, find out what new and exciting role he will be stepping into, and hear exactly what Stephanie has in mind for the future of Marketing Trends.Key Moments: 00:00 Welcome to Marketing Trends01:11 Introducing Stephanie Postles02:45 Passing the Mic: Reflections and Excitement04:45 The Origin of Marketing Trends10:05 Looking Ahead: AI and Cross-Functional Collaboration15:50 Future of Marketing: Authenticity Over Influencers18:20 Exciting Guests and Future Plans19:36 Farewell and New Beginnings Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.Tune in to learn:(4:07) Demand Generation Insights(5:05) Importance of Pipeline Funnels(8:17) State of B2B Demand Generation(9:43) The Role of Segmentation(11:07) Accountability in Marketing(14:20) Industries Served by Redwood Software(15:51) Automation Maturity Assessment(18:14) Impactful Automation Projects(20:22) Cloud Transformation Initiatives(21:31) Financial Close Process Improvements(22:06) Democratization of Automation(24:37) AI Integration in Automation(26:20)Future of Automation and AI(29:07) Team Dynamics and Leadership(33:36) Building High-Performing Teams(38:28) Sales and Marketing Alignment(40:51) Accountability Between CMO and CRO(42:38) Final Thoughts and Advice(43:37) Lightning Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

 Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.Tune in to learn:How AI is revolutionizing marketing strategies and workflows.Why developers are key tastemakers for AI technology.How AI is becoming integral to daily marketing operations. Why connecting users with technology is a key marketing strategy.The ways AI agents are transforming how businesses operate and engage with customers.Why productivity has significantly increased due to AI tools.Why upskilling teams in AI literacy is crucial for organizational success.Mentions:Notebook LLMMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.Tune in to learnHow fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.Why data management and compliance are critical for businesses preparing for fundingHow a fractional CMO can help bridge the gap between investors and marketing teamsWhy defining a clear scope of work is crucial for successful fractional engagementsHow AI can streamline operations and enhance marketing strategies–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.