In a twist that flips the format, today’s Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show’s behind-the-scenes force for nearly a decade — grabs the mic.
What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world.
From digital buyer agents and decentralized discovery to building content that LLMs can’t summarize, this episode delivers sharp takes on where marketing is headed — and who’s already falling behind.
And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don’t miss the lightning-fast Relevant or Irrelevant round.
Key Moments:
00:00 From 2,000 Interviews to the Hot Seat
01:08 How AI Is Reshaping B2B Marketing
02:25 The Collapse of Traditional Tactics
03:43 AI Disrupting Email & Search Marketing
04:39 Why ABX Is the Future of B2B Strategy
08:54 AI Buyer Agents Are Coming — Fast
13:32 Trust, Community & Decentralized Buying
17:07 ABM vs. ABX: What's the Real Difference?
21:34 Smarter Metrics for Long-Term Growth
23:13 LLMs vs. Google: The New Search Shift
24:46 Building Content LLMs Can’t Summarize
27:00 Enterprise Entertainment as a Marketing Play
30:39 Niche Content That Converts in B2B
33:50 Relevant or Irrelevant? Rapid-Fire Trends
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Remember Everything You Learn from Podcasts
