On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.Tune in to learn:Why marketing organizations should treat themselves as media companies and become content producers and creators.How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.Why each organization requires a unique approach, and relying on a playbook may not be effective.Why educating and informing customers about the benefits of AI and real-time data is crucial.How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses the need for aligning internal and external branding by living the company's values and creating a consistent customer experience.Tune in to learn:The Limitations of AI in Creating Marketing ContentThe Utility of AI in the C-SuiteHow to Foster Collaboration in MarketingWhy Aligning Internal and External Branding for a Consistent Customer Experience is ImportantHow to Turn Dissatisfied Customers into Raving FansWhy Being Different is Better than Being BetterThe Future of Revenue Intelligence–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Jim Jackson, the CMO of HPE, discusses the importance of teamwork and collaboration in marketing and sales and he details how to use data to target and engage customers. Jim also highlights the value of traditional media in the marketing landscape, even with the growing importance of digital marketing. Plus, he touches on the role of AI in marketing and the need for continuous learning in the industry.Key Takeaways:Jim's Perspective on Technological AdvancementsHPE's Brand TransformationThe Importance of Human Creativity in AIThe Evolution of Leadership in MarketingHow to Nurture and Develop Marketing LeadersThe Power of Teamwork and CollaborationThe Importance of Aligning Sales and MarketingThe Role of Traditional Media and Digital MarketingThe Future of Marketing–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.Key Topics:The Unique Advantages of Out-of-Home AdvertisingMeasurement and Attribution in Out-of-Home AdvertisingThe Unique Benefits of Out-of-Home AdvertisingAdvances in Geo-Location Technology for TargetingBeing Nimble and Privacy-Centric in Using Location DataChallenges and Opportunities for Clear Channel OutdoorMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company's culture, use of AI, and customer experience. He highlights the importance of Zappos' customer obsession and the strong emotional connection they have with their customers and he explains how Zappos leverages AI in merchandising and marketing, using data analytics to personalize product recommendations and create targeted marketing campaigns. Cano emphasizes the balance between AI and the human touch, ensuring that Zappos maintains its personal and emotional connection with customers.Key Topics:The Power of Customer ObsessionStreamlining AssortmentUtilizing AI in Merchandising and MarketingBalancing AI and the Human TouchExceptional Customer Service and Return PolicyBuilding Customer LoyaltyGamified Programs and Personalized RewardsPersonalized Recommendations and Tailored MarketingThe Future of Retail: Leveraging AIRallying People TogetherMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Carla Piñeyro Sublett, the former CMO of IBM, shares her inspiring journey from corporate leadership to optimizing human potential. She delves into the importance of authenticity and self-care in leadership, urging a shift towards compassionate management. Carla discusses how women navigate male-dominated industries and the power of community support. She calls for a marketing evolution towards generosity and service, emphasizing genuine relationships with consumers. Tune in for her transformative insights on modern leadership and personal growth!

Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte, shares her insights on leadership and creativity in marketing. She emphasizes the power of data in influencing creative strategies and making informed decisions. The discussion covers the critical balance between brand and demand in B2B marketing, and the importance of AI tools for CMOs. Kounkel highlights the value of collaboration and innovation, urging marketing leaders to embrace risk as a pathway to success.

Lena Waters, CMO at Grammarly, discusses the company's shift to enterprise solutions, AI's role, and balancing top-of-funnel awareness with performance. She emphasizes transparency, open communication, and the power of empathy in leadership. Key topics include Grammarly's ABM strategies for B2B growth, cultivating collaboration, leadership reflections, and utilizing technology for brand success.

Jill Thomas, Chief Marketing and Customer Experience Officer at PGA TOUR Superstore, shares her insights on marketing in the evolving golf retail landscape. She discusses the challenges of reaching diverse consumers with varying motivations and the importance of building a high-functioning marketing team amid limited resources. Jill emphasizes the crucial role of trust and creativity in executing a multi-year transformation plan. She also highlights the integration of AI and AR in creating immersive shopping experiences, and the need for a strong content strategy to engage audiences effectively.

There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA’s Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks’ devoted fanbase, while reinforcing the organization’s deep connection to the city it calls home. Tune in to learn how she continues to build unforgettable experiences for fans, the city’s communities, and her employees.     Tune in to learn:The skills and attitudes aspiring marketers need for success (9:49)About building a larger community for the Atlanta Hawks (21:05)How the Hawks are honoring MLK’s legacy (29:47)Why personalizing the customer experience is vital (36:51)Mentions:Steve Koonin, CEO of Atlanta Hawks “From Ball Girl to CMO” – Melissa Proctor’s book Deloitte’s  “A winning strategy for the future of sports streaming” by Pete Giorgio, Jana Arbanas, David Jarvis, and Brooke AuxierTrae Young, Atlanta Hawks GuardProject Future Fan Study“Pro Sports Leagues Are Chasing Gen Z Where It Plays” by Joe Drape and Ken BelsonKim Rometo, CIO of Atlanta Hawks “Creativity Meets Strategy: The Atlanta Hawks’ CMO Reveals Her Executive Superpowers” by Alysse Soll – Melissa’s interview with WIST   Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.