Marketing Trends

Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, is an expert in digital marketing and brand building. In the discussion, she emphasizes how B2B marketers can thrive with limited resources by leveraging AI and fostering community engagement. Adriana shares practical tips on integrating SMS into strategies and the importance of collaboration among executives. She advocates for inviting customers into the conversation and highlights the vital role of active listening in enhancing relationships. It's a treasure trove of insights for forward-thinking marketers!

Amanda Kahlow, founder of 6sense and CEO of 1mind, shares her journey in building AI-driven sales solutions. She introduces a revolutionary AI that empathizes and engages customers better than top reps. Amanda discusses the impact of incremental changes in marketing and how embracing innovative strategies can transform industries. She also offers a personal glimpse into her resilience during her IVF and adoption journey, revealing how these experiences shaped her leadership style and decision-making.

This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org. Stephanie, an experienced host and executive, shares her vision for the future of the show — emphasizing the importance of scrappy, authentic marketing stories and the impact of AI on cross-functional teams. We’re also covering the convergence of B2B and B2C marketing, the decline of influencer marketing, and the need for genuine thought leadership. Tune in to reflect on Jeremy’s four-year journey as the host of Marketing Trends, find out what new and exciting role he will be stepping into, and hear exactly what Stephanie has in mind for the future of Marketing Trends.Key Moments: 00:00 Welcome to Marketing Trends01:11 Introducing Stephanie Postles02:45 Passing the Mic: Reflections and Excitement04:45 The Origin of Marketing Trends10:05 Looking Ahead: AI and Cross-Functional Collaboration15:50 Future of Marketing: Authenticity Over Influencers18:20 Exciting Guests and Future Plans19:36 Farewell and New Beginnings Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.Tune in to learn:(4:07) Demand Generation Insights(5:05) Importance of Pipeline Funnels(8:17) State of B2B Demand Generation(9:43) The Role of Segmentation(11:07) Accountability in Marketing(14:20) Industries Served by Redwood Software(15:51) Automation Maturity Assessment(18:14) Impactful Automation Projects(20:22) Cloud Transformation Initiatives(21:31) Financial Close Process Improvements(22:06) Democratization of Automation(24:37) AI Integration in Automation(26:20)Future of Automation and AI(29:07) Team Dynamics and Leadership(33:36) Building High-Performing Teams(38:28) Sales and Marketing Alignment(40:51) Accountability Between CMO and CRO(42:38) Final Thoughts and Advice(43:37) Lightning Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

 Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.Tune in to learn:How AI is revolutionizing marketing strategies and workflows.Why developers are key tastemakers for AI technology.How AI is becoming integral to daily marketing operations. Why connecting users with technology is a key marketing strategy.The ways AI agents are transforming how businesses operate and engage with customers.Why productivity has significantly increased due to AI tools.Why upskilling teams in AI literacy is crucial for organizational success.Mentions:Notebook LLMMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.Tune in to learnHow fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.Why data management and compliance are critical for businesses preparing for fundingHow a fractional CMO can help bridge the gap between investors and marketing teamsWhy defining a clear scope of work is crucial for successful fractional engagementsHow AI can streamline operations and enhance marketing strategies–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Join Carilu Dietrich, a powerhouse marketing leader and former CMO of Atlassian, as she dives into the role of AI in marketing. She explores the double-edged sword of AI, discussing how to leverage its power while keeping the human touch. Carilu shares proven strategies from her time at Atlassian, emphasizing feedback for growth and the importance of personalization. She also addresses the transformation of marketing practices, the shift to digital, and the need for strong leadership dynamics in this rapidly evolving landscape.

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. Tune in to hear about:Navigating Career Challenges and Prioritizing Self-CareThe Power of Authentic LeadershipOvercoming Challenges with Resilience and GritInspiring and Guiding Others in Their CareersAligning Marketing with Business StrategyCollaboration as a Non-Negotiable PrincipleGetting Out from Behind the DeskThe Underpinning of Modern BusinessesThe Future of Cloud Marketing--Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Keri McGhee, CMO of Attentive and seasoned marketing leader, dives into the fusion of technology and human touch in marketing. She discusses the balance between AI-driven strategies and genuine customer connections, emphasizing personalization and emotional engagement. Keri also sheds light on the importance of being the voice of the customer while navigating rapid tech changes. Additionally, she shares insights on building high-performing teams and the evolving landscape of B2B and B2C marketing. Tune in for some valuable lessons in customer-centric strategies!

 On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating complex topics while maintaining brand identity. John also offers valuable advice for aspiring creative directors, highlighting the significance of collaboration and design thinking in achieving success.Key Insights:The balance between short-form and long-form content is crucial for audience engagement.The need for a design thinking approach in creative roles.The selective nature of HBR's content ensures high-quality, research-based articles.Understanding audience needs is key to effective storytelling.The significance of collaboration within creative teams.How the popularity of topics like Gen AI reflects current audience interests.Why creatives should focus on contributing to a larger purpose.–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.