Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.

Tune in to learn:

• (4:07) Demand Generation Insights
• (5:05) Importance of Pipeline Funnels
• (8:17) State of B2B Demand Generation
• (9:43) The Role of Segmentation
• (11:07) Accountability in Marketing
• (14:20) Industries Served by Redwood Software
• (15:51) Automation Maturity Assessment
• (18:14) Impactful Automation Projects
• (20:22) Cloud Transformation Initiatives
• (21:31) Financial Close Process Improvements
• (22:06) Democratization of Automation
• (24:37) AI Integration in Automation
• (26:20)Future of Automation and AI
• (29:07) Team Dynamics and Leadership
• (33:36) Building High-Performing Teams
• (38:28) Sales and Marketing Alignment
• (40:51) Accountability Between CMO and CRO
• (42:38) Final Thoughts and Advice
• (43:37) Lightning Round 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.