Marketing Trends
Do More With Less! B2B Marketers Can Stop Falling Behind!
Feb 5, 2025
Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, is an expert in digital marketing and brand building. In the discussion, she emphasizes how B2B marketers can thrive with limited resources by leveraging AI and fostering community engagement. Adriana shares practical tips on integrating SMS into strategies and the importance of collaboration among executives. She advocates for inviting customers into the conversation and highlights the vital role of active listening in enhancing relationships. It's a treasure trove of insights for forward-thinking marketers!
45:53
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Quick takeaways
- Integrating AI into marketing workflows allows for enhanced productivity and improved communication strategies among cross-functional teams.
- Building strong community connections around a brand fosters customer loyalty and drives more meaningful interactions in a competitive landscape.
Deep dives
The Value of SMS in B2B Marketing
SMS presents a significant opportunity for B2B marketers to enhance engagement and connect with customers in a more personal way. As business communication primarily shifts to phones, utilizing SMS allows for timely, actionable messages, such as reminders for events or updates on services. Unlike email, which can be easily overlooked, SMS demands attention, making it an impactful method for customer service communication. The emphasis should be on providing helpful and necessary information, paving the way for deeper customer relationships and higher engagement rates.
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