

Do More With Less! B2B Marketers Can Stop Falling Behind!
Feb 5, 2025
Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, is an expert in digital marketing and brand building. In the discussion, she emphasizes how B2B marketers can thrive with limited resources by leveraging AI and fostering community engagement. Adriana shares practical tips on integrating SMS into strategies and the importance of collaboration among executives. She advocates for inviting customers into the conversation and highlights the vital role of active listening in enhancing relationships. It's a treasure trove of insights for forward-thinking marketers!
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 6min
Navigating the Future of Martech
05:42 • 5min
Innovating B2B Marketing Through Community and Digital Optimization
11:10 • 3min
Fostering Collaborations in Modern Marketing
14:02 • 25min
Harnessing SMS for B2B Engagement
39:10 • 4min
Busting Marketing Myths and Embracing New Technologies
43:13 • 3min