This book, co-created by Marshall McLuhan and Quentin Fiore, is a graphical and creative representation of McLuhan's 'medium is the message' theory. It features an experimental collage style with text and images, including photographs and historic visuals. The title, which was originally a typo ('The Medium is the Message'), was retained by McLuhan as it aptly describes how media 'massage' or influence human perception and society. The book argues that media are extensions of human senses, shaping our personal, political, economic, aesthetic, psychological, moral, ethical, and social lives. It also discusses the concept of the 'global village' and how new media technologies reshape social and personal interactions[1][3][5].
Neglected customers. Disconnected executives. And a limited budget.
What if the remedy to all of the issues plaguing our marketing strategy was… simple?
What if the key to staying relevant allowed marketers to do more with less?
Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there’s a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.
Key Moments:
- 00:00: Meet Iterable’s CMO, Adriana Gil Miner
- 01:25 Adriana's Career Journey
- 07:41 The Future of Marketing: AI and Community Building
- 14:10 Collaborating with Cross-Functional Leaders
- 25:12 Navigating a Noisy Digital World
- 26:26 Activating Community-Led Marketing
- 27:20 Cultivating an Engaged Customer Community
- 29:01 The Power of User Conferences
- 29:43 Memorable Tableau Conference Experiences
- 31:36 Handling Tragedy with Community Support
- 35:37 Invite Your Customers to the Conversation
- 39:07 The Future of SMS in B2B Marketing
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