#20753
Mentioned in 5 episodes

The medium is the massage

Book • 2024
This book, co-created by Marshall McLuhan and Quentin Fiore, is a graphical and creative representation of McLuhan's 'medium is the message' theory.

It features an experimental collage style with text and images, including photographs and historic visuals.

The title, which was originally a typo ('The Medium is the Message'), was retained by McLuhan as it aptly describes how media 'massage' or influence human perception and society.

The book argues that media are extensions of human senses, shaping our personal, political, economic, aesthetic, psychological, moral, ethical, and social lives.

It also discusses the concept of the 'global village' and how new media technologies reshape social and personal interactions.

Mentioned by

Mentioned in 5 episodes

Mentioned by Sean Leahy as a visually striking exploration of McLuhan's famous statement, "The Medium is the Message."
13 snips
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Mentioned by Bowen Pan as a reference to the book that ‘how you have those instruments transmitted also has a feedback loop and has those effects as well.’
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Mentioned by Aaron Alexander , highlighting the book's discussion of how our environment shapes us.
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Mentioned by Mike Vardy in relation to the idea that people learn differently and the importance of diverse learning methods.
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