Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, is an expert in digital marketing and brand building. In the discussion, she emphasizes how B2B marketers can thrive with limited resources by leveraging AI and fostering community engagement. Adriana shares practical tips on integrating SMS into strategies and the importance of collaboration among executives. She advocates for inviting customers into the conversation and highlights the vital role of active listening in enhancing relationships. It's a treasure trove of insights for forward-thinking marketers!

Adriana Gil Miner, CMO at Iterable, discusses her extensive marketing experience and innovative strategies that drive customer engagement. She dives into leveraging AI and ChatGPT for alarming ad-testing efficiency, generating over 300 ads in record time. Adriana emphasizes the significance of post-sale marketing, often overlooked but crucial for customer retention. She also highlights emerging B2B trends, such as the essential role of SMS in communication. Tune in for insights on building authentic influence through community engagement and digital marketing evolution.