Adriana Gil Miner, CMO at Iterable, discusses her extensive marketing experience and innovative strategies that drive customer engagement. She dives into leveraging AI and ChatGPT for alarming ad-testing efficiency, generating over 300 ads in record time. Adriana emphasizes the significance of post-sale marketing, often overlooked but crucial for customer retention. She also highlights emerging B2B trends, such as the essential role of SMS in communication. Tune in for insights on building authentic influence through community engagement and digital marketing evolution.