Marketing Trends

Join Carilu Dietrich, a powerhouse marketing leader and former CMO of Atlassian, as she dives into the role of AI in marketing. She explores the double-edged sword of AI, discussing how to leverage its power while keeping the human touch. Carilu shares proven strategies from her time at Atlassian, emphasizing feedback for growth and the importance of personalization. She also addresses the transformation of marketing practices, the shift to digital, and the need for strong leadership dynamics in this rapidly evolving landscape.

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. Tune in to hear about:Navigating Career Challenges and Prioritizing Self-CareThe Power of Authentic LeadershipOvercoming Challenges with Resilience and GritInspiring and Guiding Others in Their CareersAligning Marketing with Business StrategyCollaboration as a Non-Negotiable PrincipleGetting Out from Behind the DeskThe Underpinning of Modern BusinessesThe Future of Cloud Marketing--Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Keri McGhee, CMO of Attentive and seasoned marketing leader, dives into the fusion of technology and human touch in marketing. She discusses the balance between AI-driven strategies and genuine customer connections, emphasizing personalization and emotional engagement. Keri also sheds light on the importance of being the voice of the customer while navigating rapid tech changes. Additionally, she shares insights on building high-performing teams and the evolving landscape of B2B and B2C marketing. Tune in for some valuable lessons in customer-centric strategies!

 On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating complex topics while maintaining brand identity. John also offers valuable advice for aspiring creative directors, highlighting the significance of collaboration and design thinking in achieving success.Key Insights:The balance between short-form and long-form content is crucial for audience engagement.The need for a design thinking approach in creative roles.The selective nature of HBR's content ensures high-quality, research-based articles.Understanding audience needs is key to effective storytelling.The significance of collaboration within creative teams.How the popularity of topics like Gen AI reflects current audience interests.Why creatives should focus on contributing to a larger purpose.–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company's growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.Tune in to learn:Why operational CMOs who can measure the ROI of their marketing efforts are essential in today's business landscape.How to create cost-effective campaigns that yield significant results.Why hand raisers, or self-qualified leads, are more valuable than raw leads and require personalized engagement.Why having alignment between the CMO and CRO is crucial for driving growth and achieving business goals.The importance of metrics and data to track website performance, engagement rates, and brand visibility.Why a strong brand relies on transparency, trustworthiness, and responsible security.Why finding the right balance between AI tools and human touch is essential for effective marketing.The future of the cybersecurity industry lies in best-of-breed platforms and the consolidation of products.–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Aruna Ravichandran, SVP and Chief Customer and Marketing Officer at WebEx by Cisco, shares her insights on becoming a customer-obsessed marketing leader. She discusses leveraging data and analytics to craft personalized marketing strategies and the importance of fostering a culture of collaboration and inclusion at Cisco. Aruna highlights how AI is transforming productivity and customer service, emphasizing the need for marketers to be servant leaders dedicated to customer needs and relationships, especially in the realm of account-based marketing.

On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.Tune in to learn:Why marketing organizations should treat themselves as media companies and become content producers and creators.How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.Why each organization requires a unique approach, and relying on a playbook may not be effective.Why educating and informing customers about the benefits of AI and real-time data is crucial.How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses the need for aligning internal and external branding by living the company's values and creating a consistent customer experience.Tune in to learn:The Limitations of AI in Creating Marketing ContentThe Utility of AI in the C-SuiteHow to Foster Collaboration in MarketingWhy Aligning Internal and External Branding for a Consistent Customer Experience is ImportantHow to Turn Dissatisfied Customers into Raving FansWhy Being Different is Better than Being BetterThe Future of Revenue Intelligence–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Jim Jackson, the CMO of HPE, discusses the importance of teamwork and collaboration in marketing and sales and he details how to use data to target and engage customers. Jim also highlights the value of traditional media in the marketing landscape, even with the growing importance of digital marketing. Plus, he touches on the role of AI in marketing and the need for continuous learning in the industry.Key Takeaways:Jim's Perspective on Technological AdvancementsHPE's Brand TransformationThe Importance of Human Creativity in AIThe Evolution of Leadership in MarketingHow to Nurture and Develop Marketing LeadersThe Power of Teamwork and CollaborationThe Importance of Aligning Sales and MarketingThe Role of Traditional Media and Digital MarketingThe Future of Marketing–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.Key Topics:The Unique Advantages of Out-of-Home AdvertisingMeasurement and Attribution in Out-of-Home AdvertisingThe Unique Benefits of Out-of-Home AdvertisingAdvances in Geo-Location Technology for TargetingBeing Nimble and Privacy-Centric in Using Location DataChallenges and Opportunities for Clear Channel OutdoorMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.