Marketing Trends Meet the AI ‘Superhuman’ That Will Outsell Your Top Rep
Jan 22, 2025
Amanda Kahlow, founder of 6sense and CEO of 1mind, shares her journey in building AI-driven sales solutions. She introduces a revolutionary AI that empathizes and engages customers better than top reps. Amanda discusses the impact of incremental changes in marketing and how embracing innovative strategies can transform industries. She also offers a personal glimpse into her resilience during her IVF and adoption journey, revealing how these experiences shaped her leadership style and decision-making.
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From Telemarketer to Tech CEO
- Amanda Kahlow's brother suggested she'd only be a telemarketer after college, fueling her entrepreneurial drive.
- This led her to found her first company, a healthy lifestyle business, and later, 6sense, an AI-driven B2B marketing platform.
Predictive Marketing with Intent Data
- Instead of analyzing past data, 6sense was built on predicting future customer needs.
- This "intent data" identifies buying patterns to determine when companies are ready to purchase.
Go Big or Go Home Marketing
- Go big or go home. Don't settle for small marketing efforts.
- Tag relevant influencers in press releases for wider reach and exposure.