
Marketing Trends
Meet the AI ‘Superhuman’ That Will Outsell Your Top Rep
Jan 22, 2025
Amanda Kahlow, founder of 6sense and CEO of 1mind, shares her journey in building AI-driven sales solutions. She introduces a revolutionary AI that empathizes and engages customers better than top reps. Amanda discusses the impact of incremental changes in marketing and how embracing innovative strategies can transform industries. She also offers a personal glimpse into her resilience during her IVF and adoption journey, revealing how these experiences shaped her leadership style and decision-making.
41:12
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Quick takeaways
- The development of AI superhumans aims to transform B2B sales by offering empathetic, user-centric engagement that enhances the customer experience.
- Amanda Kahlow’s entrepreneurial journey emphasizes resilience and innovative marketing strategies that leverage authenticity to secure a position in competitive markets.
Deep dives
Building Superhumans with AI
The aim of developing superhuman capabilities through AI focuses on creating a virtual assistant that showcases empathy and adaptability in understanding buyers. This virtual AI can engage with users by mimicking their tone and style, whether dry or humorous, enhancing the interaction experience. The goal is to empower buyers by streamlining their purchasing process, allowing them to engage with the AI across various platforms, such as websites and Zoom, without the complex routing through multiple sales team members. This technology is designed to shift the sales dynamic, providing a more user-centric approach that prioritizes the buyer's experience.
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