Marketing Trends Why Big Tech Is Spending Millions to Partner with Smart AI Startups
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Jun 11, 2025 Abhay Parasnis, CEO of Typeface and former CTO at Adobe, shares insights on the future of marketing driven by AI. He argues the focus should shift from traditional methods to impressing AI agents that shop for us. Abhay discusses Typeface's rise through strategic partnerships with tech giants and suggests startups should create what these giants can't. He highlights the importance of blending AI with human connections, the evolving role of CMOs, and the return of offline experiences in an increasingly digital marketing landscape.
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Blending AI with Human Touch
- Traditional marketing metrics often look good but don't reflect real customer satisfaction.
- Future marketing success depends on blending AI scale with human creativity for personalization.
Typeface's Origin Story
- Typeface was born from brands struggling to personalize content despite having customer data.
- The company aims to deliver deeply personalized storytelling at scale, much like early printing presses evolved with different typefaces.
Leverage Curated Brand Data
- Use owned, curated first-party data to train AI models for brand personalization.
- Codify your brand attributes from internal documents and past campaign data for consistent messaging.