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Why Big Tech Is Spending Millions to Partner with Smart AI Startups

Marketing Trends

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The New Era of Tech Partnerships

This chapter explores the future of collaborations between AI startups and major tech companies like Microsoft and Google. It emphasizes the shift from competition to cooperation, highlighting the benefits of integrated solutions in marketing. The discussion also addresses the evolving roles within organizations, particularly for CMOs, as they adapt to new market dynamics and technology-driven changes.

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