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Why Big Tech Is Spending Millions to Partner with Smart AI Startups

Marketing Trends

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Navigating Change Management and AI Adoption

This chapter explores the complexities of change management in large organizations as they implement AI technologies. It highlights the vital role of executive leadership in fostering enthusiasm for AI while addressing employee apprehensions. The discussion emphasizes the importance of demonstrating tangible ROI from AI initiatives to secure stakeholder buy-in and adapt marketing strategies for the future.

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