Marketing Trends Yext CEO Reveals How To See Your True AI Ranking
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Aug 20, 2025 
Michael Walrath, CEO of Yext and a digital presence guru, reveals how AI is revolutionizing search and local SEO. He emphasizes the shift from traditional methods to structured data strategies, stressing that brands must adapt to thrive in this new landscape. Michael discusses the importance of hyper-local visibility for global brands and how AI-driven models are changing local queries. He also shares insights on the refragmentation of search, the emerging need for collaboration between marketing and IT, and the future of personalized AI responses.
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AI Rewrites Local Search
- AI search engines now surface localized answers with citations instead of directing users to Google.
- This shift explains why marketers report declining Google traffic as AI delivers direct answers.
Virtual Agents Reveal Ranking Gaps
- Yext runs AI agents that virtually visit stores and query Google and ChatGPT for brand signals.
- Their report showed Anthropology ranked poorly on Google but better in AI and flagged review strategy needs nuance.
Google's Search Business Is Challenged
- Google remains strong but its search product faces disruption similar to past incumbents.
- Competing AI experiences are delivering more magical consumer interfaces that challenge Google's dominance.
